As young consumers have purchased quot; bulky quot; the strength of the overall consumer market is now toward personalization , young change, in this environment, coupled with the consumer to upgrade the overall market, reflected in the automobile market, we will see a growing number of luxury brand development effort on a compact SUV.
young consumer groups concerned, as luxury brands quot; entry-level quot; products, luxury compact SUV tend to have a more attractive price, and in terms of body design, also do more than traditional models more youthful. Well, the heat is high for the entry-level luxury SUV market is concerned, the major car firms models show then?
In order to have a more straightforward comparison of the data, we follow 1– performance of several major luxury brands a simple sort of total sales in November compact SUV models.
NO1. Audi total sales of 97,465 units
in the Audi family, there are Audi Q2L and two Audi Q3 compact SUV, the Audi Q3, although the overall performance compared to competing products concerned to be better, but the combination of price and overall positioning terminal Audi SUV family point of view, its center of gravity is still a compact SUV market .
from January to November, Q2L Audi has sold 38,948 new cars, the Audi Q3 cumulative sales of 58,517, it is worth saying is, from the third quarter of this year, Audi sales remains on Q2L 5000 the next stage, which is reflected in the luxury compact SUV market is considered a fairly good level.
and the Audi Q3 brisk performance in the first half of this year can not do without clearance processing new generation Audi Q3 arrival caused due to the attractive price, even older models monthly sales reached 8,000 units. With the arrival of the new Audi Q3, along with further liberalization on the official price of the terminal, when consumers face a fairly good overall performance car, the Audi Q3 performance in recent months also showed a steady increase in the state . Its sales of 6757 units in November, and monthly sales this yearThe total sales volume is second only to the BMW X1 models.
With two product performance is quite balanced, more stable sales performance Q2L Audi Q3 and Audi in the luxury compact SUV market a firm footing, other competing even though their terminal benefits indeed compared to product models to be high.
NO2. BMW sold 88,261 units of the total
and Audi is different, at 1-11 total monthly sales record of 88,261 units, the BMW X1 share reached 84700 units, due to the market soon, the BMW X2 only contributed total sales of 3561 units. From a single model point of view, regardless of the BMW X1 is the average monthly sales or total sales this year are at the same level performance first.
said at the beginning, young people are the main car buyers luxury compact SUV, which is often part of the population to pursue individualized, sporty, can not be denied in this market segment, always in motion and manipulations unique contribution BMW undoubtedly superior, coupled with the BMW X1 in upgrading and optimizing the configuration, but also further enhance the cost-effective, and this is the main reason for selling the BMW X1.
As the BMW X2 has just made in China, the current production capacity in a climbing stage, together with the vehicle location too quot; fun quot; nature of the expected future sales will rise, but rise much depends on consumers preferences, and it is not expected to be great.
NO3. The total sales of 38,948 units Mercedes-Benz
now, as Audi and BMW, Mercedes-Benz in the compact SUV market GLA and GLB also has two models, but because of GLB just listed at the end of 11, and did not contribute any sales, Mercedes-Benz sales in the compact SUV market sources, still rely on the Mercedes-Benz GLA.
Mercedes-Benz GLA November monthly sales of only 1566, and at a disadvantage compared with the level of product, performance space constraints, the product is not high, the configuration in general, these are the main reason for restricting the development of its sales after all, cash-Benz GLA has been nearly five years did not evenWhat great replacement.
In the short term, due to the climbing vehicle positioning and capacity issues, with Mercedes-Benz GLB want to snatch away the market is not easy, but cash-Benz GLA is nothing competitive. Mercedes-Benz is concerned, the biggest surprise or to wait for the new generation Mercedes-Benz GLA and GLB joint force in the compact SUV market, with new models to enhance competitiveness and brand Mercedes-Benz, the Mercedes-Benz when the situation is likely to usher reversed.
NO4. Cadillac total sales 37694 units
removing the outer BBA, will say Cadillac XT4 the , by virtue of a higher price to enter into this market segment, and the performance in terms of configuration, power, etc. is relatively good, which makes Cadillac XT4 in this market segment where a firm foothold.
From the sales point of view, sales of Cadillac XT4 is not high, but the overall trend of the Cadillac family in terms of other models are extremely stable compared to, plus the Cadillac XT4 in the price of the terminal and also to control no larger decline, from word of mouth and brand perspective, Cadillac XT4 worked out very well.
NO5. Volvo’s total sales of 10 670
At present Volvo in the domestic market Volvo XC40 This is just a compact SUV, whose sales in November 2335, January-November has sold 10,670 new cars, combined with Volvo’s overall performance in the domestic point of view, this data be general.
this year, Volvo Volvo XC40 were originally imported China-made, which will further drive down its cost, which currently has about $ 30,000 in terminal decline, in line with the overall market level, from Volvo’s strategy look, with the further liberalization of the price of the terminal, the Volvo XC40 performance in terms of volume is still worth seeing.
written in the last
In this article, we present the mainstream luxury brand compact SUV models was a simple analysis, an overview of their performance in the market today, by theTo import identity, Lexus did not appear in the text, but it is certain that, UX has become one of the important sources to promote sales of the Lexus, and 4S store sold out basically in the state.
can not deny that in the consumer upgrade and the young consumer population is becoming the backdrop of the main buyers of luxury compact SUV market competition has become increasingly fierce, but in this market segment, accompanying market change, who can get young consumers, really hard to say.