our nearest big event on China and Ford, is the end of last month, Changan Automobile and Ford released a comprehensive strategy to deepen cooperation and Changan Ford accelerate, Ford was given the power to deepen the Changan Ford brand and brand acceleration.
Ford brand new big event, it announced that it would expand its distribution network in charge of North America and Europe. Extended to what extent? North America, Ford’s new energy car owners, will find in his Ford App in over 12,000 public charging stations, charging a total of more than 35,000 gun; in Europe, covering 21 countries, a total of more than 125,000 public charging stations.
is common in traditional giants paid off?
traditional global car companies like Ford-class giants such, they are responding to new consumer shift as a whole huge, new forces such as has never been like that car prices change rapidly. Because rapid changes to its body mass, or perform a little mistake on the strategy, a number of uncontrollable factors may be causing a heavy blow.
The expansion of Ford in Europe and North America own charging network, there are a lot of context and purpose, and relatively clever behind, its charging station network development is not throwing money itself, but rather a cooperative mode .
in the North American market, it will create a more than other car companies (including Tesla) charging network, different Today, many in the development model we see. It will be charged with the electric car company Greenlot and Electric America cooperation, create FordPass charging network. When desired, the user or the application through the center of the touch screen of the vehicle is navigated to a common charger nearby. FordPass network will be included in parts of the United States and Canada, more than 12,000 charging stations, a total of 35,000 plug. According to the US Department of Energy, Tesla has 4375 public charging stations in the United States, about 15,000 plug.
FordPass network charger is compatible with most other electric vehicle charging station by the differentCompany operations. Fast charging can be the fastest about 40 minutes to complete 10-80 percent of Ford vehicles charging. Even more critical it is that Ford owners can enjoy free charging service within two years.
while the European market, Ford will rely on the 2017 Volkswagen, BMW, Mercedes-Benz established a new joint energy company IONITY, planned before the end of 2020, construction of 400 high-power charging stations in major European markets.
on the Chinese market
In other words, Ford’s new program, once successfully implemented, it will quickly have Europe, North America, advantages and aspects of the right to speak of the new energy vehicle charging .
From the view of the automobile industry, this significance Ford that it on the one hand completed charging network the first to the layout, on the other hand, it is further assessed the cost of new energy automotive repairer. Because more extensive proprietary charging network, can further reduce range anxiety owners, which means that it’s a pure electric mileage can be relatively less extreme, to reduce their costs to a certain extent repairer.
and, in high-power charging station can be put in charge of his new technology to improve the efficiency of charging electric vehicles, further side effects of many of the new energy automotive consumers, enhance their sense of trust.
As for the Chinese market, more highlights the significance of Ford’s models will conduct a comprehensive rapid electrification. Before charging network plans to release, Ford has announced plans to live their related new car markets in Europe and North America. The North American market will bring a new Ford Explorer, plug-in hybrid version of the Escape, the follow-up will bring a hybrid version of the F-150 and Ford Mustang electric SUV, and the future launch of the Ford F-150 pure electric version.
In the European market, Ford will bring new energy in its current version sold all models of 2024, Ford will launch 17 new energy vehicles in Europe, of which eight will be launched in 2019. Is expected by the end of 2022, Ford sales in the European market of 50 percentage above will be passenger electric vehicle.
In overseas markets, Ford is own heavy vehicle FullThe electrification. In the Chinese market, our charging network is the main national grid, while Ford is currently in fact already has a good layout, quot; Ford sent quot; the country has access to more than 150,000 public charging piles of information, covering more than 300 cities can be found in Beijing, Shanghai, Guangzhou, Shenzhen and other major cities every three kilometers with quot; Ford sent quot; interconnection of public charging stations.
This also means that the current Ford launched in China market, new energy vehicles, have the advantage of charging aspects development of charging the advantages of the future, as well as the advantages of the service, such as the previously announced collar community can enjoy unlimited public EV charging times and limited valet charge for these services. This also means that Ford will further accelerate the new energy of their existing products in the Chinese market.
Written in the last:
charging network, no doubt to become a new Ford play in China, the service can do, you can reduce the cost of vehicles, the main difference can experience level.
However, it still belongs to a more conservative approach in the early stages of development of new energy vehicles, test the water phase by raising overall performance, so that their products meet consumer demand, do not blindly pursue life mileage and so on. Of course, Ford to succeed in the next stage, there is a problem to be solved. It must make on their product industry sufficient advantage of highlights, to avoid the homogenization of competition, and that only by the current charging network development, is not enough.
After all, similar products in the overseas market competition is relatively less, Ford through the development of a network of charging can effectively upgrade their service, and in the Chinese market, all car prices are advancing their business-related charge, service quality, the Chinese market, Ford’s new energy plan will promote and implement effective, it will depend on the introduction of new energy vehicles, there is no bright spots, the number of bright spots.