this life, none of us can not avoid the topic is, say goodbye and leave.
This is very sad, but must face. As time goes by, there is always something new to replace the old things in the automotive industry, a topic every car people are now concerned that, quot; fuel vehicles will be replaced by electric vehicles quot ;.
but, before that, we may usher in the first step, a small car to leave.
perhaps have to say goodbye
the world’s best at making small car business, from Europe and Japan, Volkswagen Polo left us such classic cars, Ford left the UK our Ford Fiesta, PSA Peugeot 208 hands, a lot of other brands within the Volkswagen Group also has its own related products.
Japanese giant Honda has the famous Fit, Toyota has caused hyun, Nissan Sunny, the king of the car Suzuki Swift there.
However, the above-mentioned these competitive situations, has already been broken by today’s market. Suzuki withdraw from the Chinese market, the disappearance of the Ford Fiesta, Nissan Sunny almost leave, the Peugeot 208 is not introduced into China. In the Chinese market, is now optional small car number to the number, in fact, only from Volkswagen, Honda, Toyota products can have better achievements in sales performance.
In the next time, we have to face a new situation is that the small car deemed quot; housekeeping skills quot; of Japanese car firms, their own small car layout atrophy. According to the latest news, Japan’s major car firms have been gradually reduced overseas business of small cars, Honda, Toyota, Nissan have made their new adjustment program.
Honda: 2021 will no longer sell small cars in the United States, Southeast Asia and other markets will also reduce the production of this type of models. Will take place in 2025 for many emerging countries, including Southeast Asia adjustment models, small car product line will also focus on the moment 5, paragraph 3 of the base model to the next paragraph, because once high hopes for the small car market did not achieve the desired level of growth;
Nissan: reduced investment-related product line of emerging countries, to reduce car production for small cars developed to accomplish this segment through cooperation with partners Renault and Mitsubishi vehicles. At the same time, for the emerging countries and to small cars based brand Datsun also expected to withdraw from Russia, South Africa and Indonesia and other countries;
Toyota: in 2019 US sales of small cars Yaris hatchback into OEM models provided by Mazda, the official end of the US independent production of the small car market. In their view, commissioned by Mazda to produce relevant models will be more efficient.
The reason: the money and the future
money: this is a problem car prices in Europe have long been asked before, a few months later , Japanese car firms who practice no doubt also confirms the correctness of this view. Because of limited space, limited size, in research and development, small cars designed in the configuration of the more difficult parts, but from the market point of view, the price increase is not justifiably small cars, in consumer awareness, the more the size of a larger configuration rich models should price is higher than small cars. Standing automobile manufacturers point of view, the development of small cars cost a lot of money, but it does not bring the same as the rate of return and profitability as or larger SUV models.
Although mainstream Japanese car firms with technology accumulated for many years, maintained a large manufacturing and platform advantages in this area, too, can not change the problem margins.
future: Another question mainstream Japanese car firms will face is that even solve quot; small cars bring high profit margins quot; such a top problem, it can not change the conversion market demand. In the Japanese domestic market, because of regulatory and tax aspects of the small car market still relatively stable development, but in North America, Europe, the Chinese market, the situation is changing.
in the North American market, SUV and pickup trucks in 2019 accounted for 70 percent of the whole market share. Honda’s sales in the United States, Fit sales reached only 30,000, headed model CR-V is sold 380,000.
The European market is now the situation is under more stringent environmental regulations, newEnergy models will begin rapid promotion, also affect the market structure of traditional small cars.
China market, with many years of sustained rapid growth, rising incomes and the traditional concept of consumption, the market structure is squeezed small car SUV to a small share.
rest of the world’s best-selling small car market, according to research firm HIS data, along with a general increase in global income levels, low price of small cars has become increasingly unpopular, most consumers are willing to buy a higher level of large new car.
Written in the last:
the small car market, no doubt in today’s market environment, will become increasingly smaller proportion occupied. Our eyes, from the previous VW Polo, Ford Fiesta, Honda Fit, Toyota caused hyun, Suzuki Swift, Peugeot and other models common competitive situation, has become today’s situation did several optional.
Of course, this does not mean that the small car market will disappear within a short time, such as the Honda Fit and strength of the product can lead to a new wave of growth. But for the big picture, it does not play much of an improvement, able to see the Volkswagen Polo has been felt not survive such a small car, choose longer wheelbase upgrade price level compact destined to move closer, to enhance their profitability .
By 2025, the majority of institutions predict that the new energy vehicles will account for half of global auto sales, after fuel car market to shrink further. We can not predict fuel cars and we will say goodbye at what time, but it can be predicted that the small car market models exist less and less, perhaps only the last election. 1-2 worth of competing products.