This year’s car sales performance has not been very satisfactory, the major car firms face increasingly tough environment, 1 –11 months, China’s auto market are in a state of decline year on year, there has been only positive growth in June, which is also inseparable from six national inventory destocking.
in November 2019, retail sales of passenger cars narrowly to 1.937 million, a decrease of 4.1 percentage year on year, from January to November total sales of 18.56 million, down 7.9 percentage year on year, and rose a few years ago the automobile market environment compared to today’s auto market this dismal performance, it touches the entire automobile market more spectacle.
In November, BMW (including MINI) total sales of 68,366 in China, an increase of 12.1 percentage, ranked luxury brand first. January to November, a total BMW sales in China up to 655,783, an increase of 13.6 percentage, also BBA brand in the fastest growth of the brand.
That is what led to the models BMW sales growth, why BMW can do successful go-ahead in today’s sales overall declining market?
The largest price increase from the BMW X3
From the performance data of BMW in China’s view, BMW X3 is BMW’s best-selling model in November, November, BMW X3 sold 12,300 new vehicles, an increase of 49.1 percentage growth also ranked first in amplitude than the BMW family. Since May last year, the domestic version of the model on the market, compared to the previous model BMW more affordable price and a unique driving experience, the BMW X3 is made a key breakthrough ever in terms of volume.
in the SUV field, remove the BMW X3, BMW X1 and X2 together to build the compact SUV BMW camp also brought good data, in November, sales of BMW X1 8154, essentially unchanged from last year , while wholesale sales of BMW X2 2115, although the data is not very rosy, but two compact SUV products have contributed over 10,000 units sold to BMW.
due to the younger consumer groups, consumerMetastasis, the major luxury car firms are starting to get in the compact SUV, along with the facelifted BMW X1 and X2 domestic BMW, BMW in the compact SUV sales performance continues to grow, with the BMW X2 enhance the production capacity, the sales volume is likely to be better.
car field, the BMW 3 Series and BMW 5 Series in November, sales have exceeded 1 million units, the BMW 5 Series new cars sold 11151 units, basically hold their own in last year’s sales record. Broken down into each model point of view, PHEV version of the BMW 5 Series BMW also contributed to no small sales, total sales this year, even higher than last year doubled in this area, consumers do not find more than a PHEV version of the BMW 5 Series Good choice.
BMW 3 series in November sales of 10,194, down 19.2 percentage decline was larger, this is the main reason for the BMW 3 Series more consecutive monthly sales decline, and decline, in fact, because models replacement along with fewer terminal benefits, with lower price Guangzhou Auto show 320 version of the arrival terminal and price liberalization, the BMW 3 Series in the future may have in terms of volume a good upgrade.
movement into a BMW gives more vitality
down to the specific model point of view BMW sales growth this year in larger models, in fact, focused on the BMW X3 and the BMW 5 Series, can not be denied, the BMW X3 domestic brings a very attractive price, this is the main reason for the BMW X3 sales promotion . In addition, with a good product strength, the BMW 5 Series PHEV version at the same level has also become a strong presence, basically have occupied this market segment.
is now a young, sporty automobile market, the BBA three luxury car prices, both in the BMW vehicle design or adjustment has not given up all of sports, which now has become the car the main young consumers, BMW is also a big advantage.
on word of mouth from speaking, and the other two car prices compared to two years of BMW product performance and after-sales levels have amassed a very good reputation, plus the land for the productContinued upgrading, but also to BMW on product strength is more dominant. Among these, the new BMW models on the much-maligned force interior is also obvious, although still less than competitors, but also have a very big improvement.
written in the last
2019 BMW SUV bumper on the product, along with the gradually change models and new generation, BMW SUV achievements in the field more and more highlights, and with the change in the pattern of the overall market, this unique contribution to sport in terms of BMW’s advantage has become increasingly evident, and changes in the market structure of the luxury brand in November, in fact, has been expected.