under
winter, the major car firms are facing a severe test. From the point of view of data by the Federation, 1 year –11 months, the cumulative sales of passenger car market was 18.563 million, down 7.9 percentage year on year. In an increasingly tough environment, adjusting the industrial structure, optimize product lineup is a very good measure.
and remove the outer adjust the product level, quot; cooperation quot; has become a new route. Under winter, cooperation between enterprises, the integration is to speed up the pace, just recently, the domestic auto circles again broke a quot; highlight quot ;. December 23, SAIC Group and Guangzhou Automobile Group announced through official channels, the two groups signed a strategic cooperation framework agreement in Shanghai, reached a strategic cooperation.
that the significance of the two Chinese automotive group pushing into what is? What to bring?
meaning
hold together
from the terms of the agreement, both sides will be in technology research and development, resource coordination, cooperation for investment, market development, business model innovation and international management and other related fields. Including: joint development of core technology; sharing industry chain resources; focusing new business models; together to expand overseas markets. And for two Automotive Group, cooperation between the two focused on the following four points.
On the one hand, it is the integration of resources to reduce costs, which is the major car firms cooperation can bring the most obvious advantage is the technical development and resources of the parties mentioned in the cooperation synergy. From Guangzhou Automobile and SAIC’s product structure, whether it is new energy camp or traditional fuel vehicles camp, both sides have a larger models overlap, the downstream face of the automobile market, joint research and development, cost-sharing is undoubtedly a good choice.
On the other hand, whether or SAIC Guangzhou Automobile Group, both sides played pretty good tradition in new car prices in the energy sector, from car distribution, SAIC’s new energy models focused on Class A car and SUV market, while Guangzhou Automobile though more comprehensive coverage, but only seemingly good performance Guangzhou Automobile new energy B-class AionS. There is no doubt that, if enhanced cooperationBoth can strengthen their own advantages, so that complement each other, thereby expanding its share in the market.
Third, the intelligent network linking develop today, which is the major manufacturers have to face a phenomenon, the agreement also clearly shows that the parties to the intelligent, network-linked with force, and in the automotive industry, except for the traditional automobile manufacturers as well as a large number of parts suppliers, if the two groups work together, body a large amount of both must be able to further enhance the bargaining power, that of a new force in the field, must also have a better choice.
Finally, the international business is also one of the focus of bilateral cooperation. From the point of view of both the current action, SAIC overseas market has reached a level ten thousand seven, and in 2025 plans to reach 1 million sales in overseas markets. Guangzhou Automobile Group, although there before the action, but not large, bilateral cooperation, but also make Guangzhou Auto by SAIC accelerate the layout of the channels in overseas markets.
automobile market down, so that both choose to hold together
we said at the beginning of the year, China automobile market fluctuations, along with six new national policy, the introduction of foreign capital, the market downturn and so a number of reasons, the major manufacturers are facing a more severe environment. The face of the overall decline in the automobile market, SAIC Group and Guangzhou Automobile Group is also being affected significantly.
SAIC released the latest sales show Letters of 1 – November SAIC cumulative production of 5,540,330, down 12.73 percentage year on year; January-November total sales of 5,540,270, down 13.33 percentage year on year. Guangzhou Automobile Group aspects, 1–11 month cumulative production of 1,811,900, down 9.06 percentage year on year; January-November total sales of 1,876,100, down 4.34 percentage year on year.
visible, along with the enormous pressure of the current automobile market, only this time quot; combination quot ;, cooperate in many areas, as much as possible to optimize resources. And such an approach, look to the past two years in the market, and that was all a lot.
faceVolatile automobile market environment, cost control, resource sharing will become a major focus of Automotive Group to consider, just before the PSA Peugeot Citroen (PSA) signed a binding merger agreement with Fiat and Chrysler (FCA), the provisions of two businesses merge 50:50, this is a good case.
and cooperation between China’s car prices, Guangzhou Automobile and SAIC’s not the first time together. 2017, FAW Group, Dongfeng Group, Chang’an Group has signed a strategic cooperation framework agreement, although only build a quot; T3 trip quot ;, but the face of increasingly tough auto market, the future cooperation of the three should also Aspect.
written in the last
either the domestic market or the global market, we are facing a more severe test, but in this environment, quot; hold together quot; will no doubt become Aspect past two years, but the biggest surprise, it is the cooperation between the two in the end what will bring, can achieve substantial results? What is the common progress or just a piece of paper, then, depends Guangzhou Automobile and SAIC performance in the future.