With more and more independent brands, “luxury” is no longer a exclusive noun for import cars.
As the high-end brand of Chery Automobile, the continuous efforts of these years are still stabilized in the market, now on high-end roads, brands A new offensive was also initiated.
Perhaps in the autonomous high-end market, the sound of the Starbed brand does not pick up, the Wey brand is so big, the model is also relatively low in marketing, but relying on Chery Group Starry The strength is not to be underestimated.
A few days ago, we learned from the officials that the new middle SUV star will be officially launched on March 18. Previously, the new car has officially opened pre-sale, the pre-sale price range is 17.00-2300,000 yuan, including 29 models with 290T and 390T.
Today we take the moon as an example, to see where the fierce is the market competition, where is the model? What is the market prospect? 
The current SUV market status, various brands accelerated layout
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First, let’s first understand the current situation of the 7 SUV car markets, and explore the causes of seven SUV models constantly rising, and the demand drive is driven.
Since the comprehensive release of the second child, the emergence of multi-population families and the increase in frequency of the whole family is a large number of units, and 7 SUVs have gradually become a lot of home users.
In addition, on October 22, 2020, the new regulations of the vehicle were officially implemented, and the 7 to 9 non-operating small microbuselians (except for the van) within 6 years. Incorporate the range of inspection; for more than 6 years, less than 10 years, only on the line detection, the sixth and 8th year; more than 10 years, annual inspections, more than 15 years, then inspected every six months.
It is affected by the above needs and policy, and various brands are also accelerating 7 SUV products.
For example, in the joint venture brand, like Dongfeng Peugeot 5008, Skoda Kidya, Jeep University Commander, these originally did not provide 7 version models quickly in the market The 7-seat model is added; it is also a seven-day type of model.
Compared to joint venture brands, the layout of the independent brand is undoubtedly more obvious, like Changan CS95, BYD Tang, Haval H9, Chery Tiger 8, SAIC Roewe RX8 and other models It is a typical 7-seat car.
In general, do not talk about the sales performance of 7 SUV models in the market, single is affected by policy, user demand, whether the joint venture brand is still a self-owned brand in 7 The palette on this route of the seat is undoubtedly consistent.
Over time, more new models join, 7 SUV market competition will be more intense.
Star is a month, all aspects are in line with the term “flagship”
The star is only a flagship, and it is natural to have a flagship model. From the perspective of appearance, the star of the Star will continue the family-style design language, but there are many adjustments in some details, so that the whole cars look very atmospheric.
For, for example, the front face shape seems to be more concise, the big mouth-on-air grille, sharp LED headlights, and the lower surrounding are not complex Design elements, it is very intuitive.
On the body size, the long-width height of the new car is 4970/1940/1795 (1788) mm, and the wheelbase is 2900 mm. [123
Interior is seen, the interior design of the Star Langer has full of modernity. In design, it uses a large number of transverse lines, fitting on the air-conditioned air outlets and wood grain-shaped ornaments, creating a good level.
Aspects of technology, two 12.3-inch LCD instruments and medium control screens use the current popular online design, with touch air conditioning control panels and unique styles The electronic gear rod is quite in place for the creation of the technology atmosphere in the car.
Among them, the central control is built by Lion 4.0 lion Zhiyun system, in addition to supporting voice control, carplay, face recognition, etc., like Ar enhances real navigation equipment Further improved the convenience of users driving.
The Star is provided in the power section of 1.6T and 2.0T two engine options, the former maximum power is 145kW, the peak torque is 290 nm; the latter is the largest The power is 187kW, the peak torque is 390 nm, and the transmission system is equipped with a 7-water-wet double clutch transmission, and the comprehensive fuel consumption of 100 kilometers is 7.9L.
It is understood that the next day will also launch 2.0T high-power + 8AT power assembly versions and plug models. 
From the perspective of the model competitiveness, there is currently no seven SUV models, so the main competitors of the Stars are still in Changan CS95. , Roewe RX8 and other old names are mainly high-end models.
Specifically, we choose Star Tube, 2021 390T four-wheel drive star ($ 2.3 million yuan), Roewe RX8 2019 30t Zhiwin four-wheel drive Super Supreme Edition (Guiji price is 228,800 yuan) and Changan CS95 2019 2.0T four-wheel drive distinguished (refers to 213,900 yuan) to simply make a contrast.
Through the above table, it is not difficult to see the ability of the newcomer of the star.Under the premise of surpassing the predecessors, the performance is more excellent in fuel economy, and it is also a certain lead in the body size.
Aspect, whether intelligent technology configuration is intelligent, or the degree of comfort and convenience of configuration, and the start of the star is more attached to the actual use of users. 
What is the market prospect? These two major problems are critical
Actually, for the star, the month is not worth buying The problem has to be consumed by consumers according to their own needs and personal preferences.
From the pre-sale price of the star, the price range of the price range of 17-23 million yuan is still very much, in addition to the above major competitions, There is also a player who is strong and more advantageous in GAC Maxus D90 PRO, Guangqi Chuanqi GS8, Geely Well.
In addition, even the performance of the moon model is excellent, but standing in the domestic consumer perspective, spend 200,000 yuan to buy a domestic car Most people still need to do a good choice.
Finally, on the market prospects of the city, the current domestic 7 SUV market is very high, but the sales of all 7 SUV models are obviously not optimistic. 
Positive policy is indeed navigating to a certain extent, but the third ride comfort of 7 cars is not enough, and 7-seat full-time use frequency is low. It is still an important reason for 7 SUVs or 7-seat cars.
It is reported that the moon will be officially launched on March 18, and the final price of the model will be achieved in the market, let us Waiting for it. [Written | Ma Te]
