Civic launched hatchback version, with the upcoming Golf eight generations compete hatchback overlord is still followed, in the overall malaise in the hatchback market, the Civic hatchback to to ensure that they can to survive. Then, it might be replicated at the sedan version of “Legend” – not necessarily scenery sales, but profits may be more alarming.
pop and rock
now Angkesaila no longer be calculated separately hatchback version of the sales last year, Fox sedan two together, but also on sales of about 4,000 units sold, the signs are that the market is a hatchback looks beautiful pit.
However, the Civic will not necessarily fall into this vicious circle them. Because it is itself an alternative (although the strength is not alternative), image and marketing Civic have been deeply rooted in the minds of many young people and even the owners of 80 of them, is an expression of civic self-personality.
To put it plainly, the Civic can be seen as popular or upgrade version of Angkesaila. Angkesaila not done, the Civic have done it. Although the movement of flavor, Angkesaila to be more authentic, but the Civic are like korn band, with the range of ways between pop and rock, he made a high degree of popular promotion.
on the ability to control, in fact, to 比昂克赛拉 Civic weak lot, believe that the real choice is not necessarily the owner of Mazda’s see Shangsi domain. But the strength is one thing, selling cars is another matter. Civic is strong with strong market loved the way out targeted selling points, such as blown marvelous hundred mph, appearance full of combat, this combination is very convincing, it is no wonder that much younger age groups of love .
than it is the most successful introduction of the turbo power hair, so that win market “to buy hairMotivation delivery vehicle “nickname, but in fact this did 1.5T even with i-VTEC, and suspension tuning is also very” home. “
certainly do not mean to edit Civic station is” like goods ” (but in fact it is), but the focus of that Honda will be marketing it, it will make the market like product, which is the difference between popular and Angkesaila this “rock”.
heavy burning hatchback market vitality?
So when you see pictures of the Civic hatchback, and when it will contact the media fueled Type-R with the image, it will inevitably think this is a drop folk “chariot”, the resemblance meet as an alternative to sexual fantasies, might really not be overlooked, and it is usually those concepts like individuality, bring a small minority of spiritual power is simply not on a level.
on the market as one of the highest profit models, the Civic is the only way to increase product selling cars, but we are both willing, therefore, before the sedan Civic lay market awareness, after the escort on the Type-R image of the escort, two Civic may not can not bring life to the lifeless hatchback market.
However, even Civic hatchback same hot days later, its success is not necessarily other manufacturers can be copied, because, like the Civic sedan market is extremely rare phenomenon, this is not anyone can easily copy and even can be said that in the future may be the Civic hatchback selling, rather than sell hatchback.
because of the drawbacks of the hatchback is still not accepted by the market, and in the external context, given the current car, the redemption of the main group is still 80, 90 spending power still need to grow, as well as first-tier cities in the purchase and other factors, leaving the hatchback market is still small. unless you have the ability and courage, will do a hatchback car 4.5 meters long (Civic hatchback is expected parameter). [123 ]
[summary] Dongfeng Honda, before the introduction of Goree, competingSwiss brothers, performance is very general, so for this Civic hatchback cautious, but it is clear that the success of the Civic logic than that of two fellow sufferers are many good, this year the East of the past few focus on refining the product line, relying on bicycle sales profit and profit strategies, and increase efforts to enrich the product line, but the general effect.
launched Civic hatchback, with respect to the introduction of a new model, but the risk of a lot smaller, although it may not be sold, but it is expected to be living in the East of Wuhan, in a period of very The new growth point.