Guangzhou Motor Show last more than one month, so I have been worried about, not sections of the new car on the show, but the show car version of the micro-letter day show. For micro-channel mobile phones, “phenomenal” words are not enough to describe its status; includes instant messaging, social networking, mobile payment, applications, and other rich content search. According to incomplete statistics, the average length of time that the use of mobile phone users, according to accounts for about 30 percent of the total length of time can be said to be long when most software usage and the use of mobile phone users in China, no one.
in the car, micro-channel is also looking forward to many OEM business objects. Many OEMs executives have lamented: “Although the current car networking applications more and more, but it can not appear like such a phenomenal micro-channel products.” Car phone micro letter seems to have become standard for application development . What is more, the system directly applied to the application layer tablet, the mobile version of the micro-letter transplanted directly into the machine in the car, in order to highlight its resolve car-free micro-channel pain points “sincerity.” Even so, the micro-car orthodox faith was long overdue, and functional “emasculated” serious, retaining only the most basic functions of communication, why Tencent has been smart at such a move?
“back attack” on-board micro-channel
Tencent launched Orthodox car version micro letter, in the second half of 2019, gradually equipped to the top of many production car. Eye-popping, Tencent did not increase functionality, ready to accept its Daoxing, will distract circle of friends, red, applets and other functions canceled, retaining only voice and text messaging, and significantly strengthened the voice control function with a “strike back” word to describe the micro-car version of the letter is not an exaggeration.
Specifically, the function provided onboard micro-channel is restrained, only a simple three functions: 1. Voice transceiver micro-channel, and view unread messages. 2. The micro-channel receiving position, and can be arranged to place navigation. 3. Answer / make a voice call. Login is required for each scan code does not show any chats, get off to clear the message history.
The advantage of this is clear: First, according to recently released in the steam automotive technology center Information Institute “smartAutomotive Telematics Software Test Report “, under the micro-channel on-board version of the phone interact condition for the proportion of watching the main road (94.74 percent) is higher than the main road Mobile phone corresponding to the gaze proportion (72.70 percent); at the same time, micro-channel on-board version information exchange conditions looking at the ratio of the main road (91.89 percent) than the proportion of the main road watch phone information corresponds (65.20 percent). In short, that is the official launch of Tencent micro-channel version of the car, in driving the process, will be more than the direct use mobile version safe. Such clarity of purpose, the effect is significant to simplify, Tencent is actually a step to retreat a good move.
key Jane Long chess game Lazi
on the mobile version micro letter to social as the starting point, directly contributing to include small programs, circle of friends, micro-channel public number, such as multiple ecology, and ecological superposition constitutes a miniature version of the operating system directly “narrow emperor to the nobility,” so that other applications really jealous. Lovely playing micro letter ecology, why transform the large ones on the car engine?
Jin Yong novel “Dragon” Once in talking about the Happy School head Yazi old man put a piece of chess game. Xu Zhu from the loss of a cock, but to retreat Deus Ex win overall. The on-board micro-letter “strike back”, I believe that is the same reason.
Functionally, castration many features, like Tencent lost a lot. But micro-channel car is indeed more secure, more in line with usage scenario characteristics, which is to hold up their part.
Return to use scenarios to explore this question, the vast majority of mobile phone usage scenarios are to face the screen, which means the visual will be the main way to interact. So, based on ecological cell phone mostly to attract user attention as the main core.
But if the direct security threat to become the biggest driving in the car, certainly not sustainable. So better under the premise of sustainable, looking for user pain points, again defined software functions. So Tencent very smart choice to retreat, under the premise of ensuring safety, by voice and touch, solve the user to drive with a micro-channel pain points.
In my view, to solve this pain point to Tencent to bring at least three advantages:
First, let micro-channel can be used as a long-term resident software just to be in the driving skills to avoid such as a car version of “nail” or vehicle-mounted version of the “bubble” like the telematics software preconceptions.
Second position by retaining function, open the passage between the vehicle and the navigation map micro-channel. Location friend over, can be set directly through the micro-channel into a navigation destination of the vehicle, and the use of the software is the map Tencent, Tencent to further promote their own map-based LBS leaving fire (Location Based Service location-based services produced). LBS is to the car, as if social networking is to the mobile phone, the automotive industry, the core of the just-demand services, such as navigation, parking search, charging pile gas stations looking for, take-away, are based LBS services; so onboard micro-letter stationed, in fact, future to further expand the service to prepare. The vehicle steering wheel
Third, the micro-channel in-vehicle mounted, are equipped with a micro-channel dedicated button icon. Although this button can only wake-board micro-letters, but it’s there, like a flag, inserted in the higher ground of intelligent application of ecological vehicles in the future – on the steering wheel. In the future, this will be like button programmable buttons on the mouse, be the beginning of many intelligence functions. The strategic significance of the buttons and on-board micro-channel similar to Tencent will become the future of the car inside and outside the wisdom of the most ecologically important link.
is still playing the ecological
Although compared mobile version micro letter, on-board version is back as a forward, but I believe that Tencent want to play the final of the vehicle is still ecology. Just this eco-phase micro-channel mobile phones ecological more complex than it needs to connect to one or more external link inside the vehicle, one of the bond is very likely that micro letter.
after last year’s organizational restructuring, Tencent set up the cloud and wisdom Industry Business Group (CSIG). Within this Business Group gave birth to the “wisdom of the travel solution” this huge project. And through this project, to build a car with Tencent, Tencent autopilot, Tencent bitHome services and other components of the traffic matrix. Three groups of services to build out, the car has a micro-channel, external news Tencent, QQ music, Tencent map reading and other micro-channel in-car applications, car parking, highways, gas stations, charging piles and after-market services, such as cooperation, go home or go to the company as well as smart appliances and other devices are connected, and the autopilot maturity of the technology, everything will be in series; Tencent is building a covered car, outside the car, including vehicles, infrastructure and home appliances including, more large products, services ecosystem. The micro-channel, as there is both a payment, mobile and strong-side applications, will become an important link open up the interior and exterior of the car.
want to go to a restaurant for example, enter the address on the phone, by letter sent directly to the micro-car vehicle navigation in the car directly through the micro-channel account application carte restaurant landing, parking or reservation charge pile, Upon arrival, proceed on foot to navigate through the phone micro letter. After the meal is finished, you can pay directly on the phone or on the vehicle parking fees and meals together with micro-letters, and enjoy the preferential binding. With the evolution of future capabilities, micro-channel function will become more like Iron Man’s intelligent assistant Jarvis, assistant to become wisdom through everything, especially in the autopilot function coming days.
so the micro-channel on-board version of the introduction, in fact, Tencent to retreat an important step, micro letter back to hold the strategic high ground inside the vehicle LBS service and in-car social software, open Tencent future ecological huge car door right here.