Of course, there is still money on gambling, very much money.
The first phase of Xiaomi will take 100 billion yuan, and then invested 10 billion yuan in the next 10 years, and this home is established for the car. The new company is Xiaomi 100% wholly-owned ownership, and does not take this financing “circle”. I believe this bottom gas coming from the current cash reserves of 108 billion yuan on Xiaomi account.
What is the concept of 108 billion cash reserves? As a reference, I list several numbers for your reference.
According to the annual report of Xiaopeng Auto, as of the end of last year, cash, cash equivalents, restricted funds and short investment totaled 35.342 billion yuan; according to the annual report of Jeman, as of the end of last year, account cash and The equivalent is 42.5 billion yuan; the ideal automotive annual report shows that the cash reserves of the end last year are 29.87 billion yuan.
In other words, Xiaomi current cash reserves,More than Xiaopeng, the awareness and the ideal cash reserve sum.
Lei Jun has always emphasized the “three iron” of Xiaomi to continue to adhere to “technology-oriented, cost-effective, be the coolest product”, so I believe that Xiaomi is also following these three points. . At the press conference, the Lei Jun also did not propose “high-end” two words. It can be seen that the brand positioning is definitely popular, and the technology and cost performance, the price will not be too high.
Let’s talk about technology, although there is currently no detail of technology, and whether it really uses the model of cooperative, it is obvious that Xiaomi is developing in operating system, and including Xiai Ai classmates. AI intelligence Intelligent science and technology in interaction, car home, etc., the ability is obvious to all.
Of course, people who are familiar with Xiaomi know that the millet products are the most powerful, and they can achieve the best balance between users experience and cost prices.
It is just a few new mobile phones and computers, hardware performance and experience, which are released in this millet, is completely less than even exceeding other brands. But the price can really be cheaper than the opponent. The surface is just a price, but in fact, this is a full range of strengths such as the entire R & D system, integrated capacity, supply chain and cost control.
Finally, Xiaomi cross-borderly made me, let me think of the development model of Jia Yueping, who has created LeTV car, which is also an important reason for the attitude of Xiaomi’s doubt. But in my opinion, the two are essentially different.
The first is funds. Jia Yue Ting has always been the operation of the entire commercial empire before the start of the car. At that time, both mobile phones, TV, sports, shadow, etc., are still in the state of crazy burning money, did not achieve true Beneficial cycle. It is a very high threshold, which has a great investment, which has a long cycle, so that the lack of LeTV chain breaks, the whole line is rushing.
However, Xiaomi under the Leadership of Lei Jun currently did not have this problem. Xiaomi’s mobile phone business has realized the world’s third world, and achieves sustained profitability and benign development. The entire intelligent home ecology has been fundamentally formed, and the cash reserves are sufficient. It is “loss” with the original words of Lei Jun.
I believe that anyone who has entrepreneurial experience will know how important it is “loss”.
In Jia Yueping, I decided to be a dream asphyxia, high-end smart electric car or an extremely fresh and bold ideas, even Tesla Also just in the beginning of the beginning, there is no experience or case for rejection.
Objectively, at that time, whether it is a cognitive level of the new thing in the Chinese society, the national policy support, and even electric vehicles, the supply chain system, business model, etc. It’s far from today’s market situation.
More than one of the shareholders of Weilai and Xiaopeng, Lei Jun has studied and witnessed the process from zero starting and development of electric vehicles, and does not despise the difficulty and risk of the car. It is also fully able to circumvent the previous people to step on various pits, which greatly reduces the cost of trial error. [123
The last point is also the most important point. After several entrepreneurs, especially after the creation of millet, tens of millions of millet users have become faithful. “Rice Powder”, and the Lei Jun himself is also a “kol” that is self-vented. These loyal fans will be easily transformed into potential users and fans of millet cars. This is desirable for any smart electric car company.