The price of a car is high, in fact, a complicated thing is related to many factors. These include costs, with brands, and finally related market environment.
A few simple extreme cases. For example, Wuling Motors, the price is very cheap, basically close to the cost price, the purpose of the manufacturer is small profit. Such as a luxury brand Mercedes-Benz, BMW, due to the big brand influence, the price of the car will be much higher than the cost. There are also models that exit the Chinese market due to operating reasons, such as Suzuki or Renault, have also appeared below the cost price.
Then, for pure electric cars, its price constitute is more complicated because at this stage. Pure electric cars are still in the early stages of development, and there are very many new boats in the market, and new models are also endless. Many of the cost prices of key components are expected to continue to decline. And many models still have national subsidies, and the subsidies in various regions are different. Therefore, there are too many factors affecting new energy cars.
Recently, Tesla executives claimed that Tesla’s domestication rate has been basically realized, and the possibility of continuing price reduction in the future is not large. And if the price of raw materials or components is rising, Tesla price increase is not likely. 
About this speech, online nature also attracted great controversy. Then I want to answer a few questions through the Tesla executive. First, why should Tasla’s executives say this. Second, Tesla also has a space to continue to cut prices?
Why is the Tesla executive say this?
The speech of Tesla executives mentioned two points, first of all, the affirmation of Tesla’s domestication rate, since Tesla announced the domestic production, it attracted very much attention, Consumers have always hoped that they can reduce the price through domestic The actual results are also the people’s willingness to see, and the current domestic system is quite high, and the price has dropped to 249,900. Tesla’s domestic rate is improved, and it is not allowed to open the Tesla team. Of course, it will also be separated from China’s overall industrial capacity. 
Secondly, Tesla executives said that if the parts increased, then Tesla car price increase is not possible. This sentence is obviously working hard to maintain Tesla’s high-end brand image. Originally Tesla is still a very high-end brand, but since Tesla’s negative entities, including the worse after-sales experience, it is also exposed to the official selling second-hand car, which is the case of accidents. It has brought great losses to consumers. Plus the price after Tesla, there is more than 60 million consumers who purchase imported Model 3, and there is no market price in the past few years. Therefore, for consumers, Tesla’s brand image is declining.
TESLE will not price cut?
Let me talk about my conclusion, that is, Tesla has a decline. What is the reason? First of all, the price of lithium batteries has dropped 89 percentages in the past 10 years, and there is also a space that will continue to fall. This data is not what I said, from the Bloomberg Renewable Energy Foundation, Bloomberg Renewable Energy Foundation Clean Energy Logan Middot; Gordie-Skot (Logan Goldie-Scot) on December 28 Day said that in the past 10 years, electric car battery prices have fallen by 89%, and this trend is expected to continue in the future. The battery is a maximum cost source of pure electric cars. The price of the battery is lowered, so there is a big impact on the price of the whole vehicle.
Secondly, the parts needed for a car are very much, so the Tesla executives say that the price of parts rises so that the price of the car will rise, basically does not exist. Because there are so many parts of the car, there is a lot of falling. But basically with industrialization, scale, the number of parts cut, is definitely higher than the number of parts higher than the price increase. Therefore, the overall or price reduction is.
Third, the current Tesla price increase is nothing more than the initial development of the pure electric vehicle market, and quickly establish advantages through sales. But independent brands, the new power of the company is also very fast.
TesRaise an apple that makes a mobile phone world, but it is impossible. Apple’s selling high price is first because of the unique software system, and hardware ecology composed of mobile phones, tablets, computers. And Tesla is currently no other hardware composition ecology. Software system, Tesla has to cooperate with Gaode Map, Xunfei voice, Netease music, these localized application service providers. In the automatic driving, now China has opened a lot of practical road testing on independent brand cars, and Tesla has some leading advantages, but will not continue.
So, it is assumed that the new energy vehicle has arrived in the Spring and Autumn Warring States Age, and the competition is more intense. When it is more white, Tesla does not cut the price? I don’t think it is possible. So I think that due to the decrease in battery cost, the size of the parts, and the continuous intensification of competition, Tesla has a price reduction in the future.