Introduction:
Recently a Tesla information about the whole new energy vehicles raged. Domestic model 3 Tesla decided to release the official price, the price dropped to $ 300,000, the price so exaggerated rhythm completely exceeded market expectations.
Model 3 experienced a number of price cuts, Standard Life before an upgraded version of the original price was 37.7 million, due to changes in production costs, prices experienced twice the price, the domestic version is more price cuts of up to 21 percentage, many people say that Tesla’s move directed at the Chinese market, the purpose is to seize the BBA’s luxury brand market, compared with the price of the B-class, Tesla’s new energy advantage is relatively larger. Why Tesla step by step to become a leader in the field of new energy car, and we made a new leader in the field of energy lost in BYD in the end what?
a. Different pricing strategy
First of all we want to compare car is the price, although Tesla experienced a number of price cuts, he came to 30 million range, but Tesla is initially positioned in the high-end cars, imported cars full price of nearly one million. BYD models in the low-end price, you can buy a 10 tens of thousands of BYD’s new energy vehicles, thus positioning different, the two sides be compared directly vehicles belonging to bullying behavior.
II. People different impression
The second reason is that Tesla and BYD impression in the minds of different people, talking about Tesla, Musk vocabulary on tall come to mind are the latest technology, unmanned, rocket, etc., which indirectly raises the Tesla status in people’s minds. BYD, a lot of people think of F3 and other low-end models, this is not strange BYD, BYD F3 after the automotive market started milestone models, BYD is now the highest selling car in history. But then jianpei serious, suppliers, replacement before finally lead to a solid reputation overnight collapse. In the minds of more consumers, low-end cars BYD impression ingrained, leading to high BYDEnd models do not sell.
III. Different battery technologies
When it comes to new energy vehicles, will have to mention the source of the output power of the battery. We look at Tesla’s battery, it is not a simple battery plates, but by the more than 7,000 small battery section tightly arranged in the form of a whole big battery together. Tesla using lithium cobalt oxide batteries from Japan’s Matsushita established production companies, the biggest advantage is a large cell density, so closely aligned with more than 7,000 batteries can store more power, so Tesla’s life the ability to always guaranteed, each section has its own small battery fuse, the same quality and safety can be assured.
In contrast we then BYD, the battery started to do this by a car prices, its batteries have an advantage over other local car prices, although not as Tesla is so good, but still relatively reliable . BYD battery using lithium phosphate and tri-lithium batteries, the advantage of low cost, fast charging. Drawback is that the mileage is not long enough. So Tesla sell expensive for a reason, after all, both the cost of batteries is a heaven and earth.
IV. Different vehicle performance
due to the use in the selection and optimization of the battery pack is different schemes, and therefore performance in vehicle performance, BYD and Tesla is not an order of magnitude. To accelerate the performance of the car, for example, BYD Qin and Tang acceleration is one hundred meters 5.9 seconds, while the model S Tesla model X and can reach 2.8 seconds to score. Tesla not only run fast, mileage aspects of life model X can reach 542 kilometers, and the longest life BYD E6 new models and only 400 kilometers, the car can be seen in terms of performance BYD is still lagging behind.
Of course, this does not mean that nothing BYD, in many ways, BYD is highly difficult to match with Tesla. In the production line, Tesla defeat. Tesla mainly produces high-end home models, BYD also has achievements in the field of taxis, electricCar E6, sales volume is very impressive. Taiyuan early as 2016 on the introduction of fixed BYD selected as the local taxi, achieved the first motorized taxi all cities in the world. In addition to taxis, as well as BYD’s electric trucks and forklift truck, which BYD electric bus project is a new energy model which is the most profitable.
Conclusion:
As electric vehicle manufacturers worldwide sales in the first two, but also the ace of the two countries in the field of electric vehicles, natural and ultimately relatively invisible, Who is more promising ? Who is more representative of the future? The two sides have their own problems and challenges. Tesla’s battery risks are totally dependent on imports, ranking high cost is not small, the risk for the products also have risks. BYD is relative, how to change their brand image, so on behalf of China to the world, leaving BYD’s still a long road.