Multiplication data shows that in 2020, China’s passenger car market production was 19.763 million, a year-on-year decrease in 6.3 percentage. In this year full of challenge, Dongfeng Nissan Sylphy has handed an extraordinary answer. Sylphones breaking the results of 20,000 markings, and won the 2020 National Passenger Car Market in the first half of the year, and in the second half of the 2020, it exhibited strong back.
April – December 2020, Sylphy for 9 months in the monthly sales list, with a total annual sales 540,947 grades I have reached the position of the China Passenger Car Market Annual Sales Championship, with a gorgeous achievement.
break 500,000 mark, create new records
Reviewed the past year, the performance of the sylphy can be said to be excellent. Winning the national market for the first five consecutive months, leaving a strong color of the car on the list of car monthly sales rankings.
As of December 31, 2020, the total sales volume of the Xuanyi all-year end of the year has reached 540,947 vehicles. It has become the only model of more than 500,000 vehicles in 2020, and has a ranking all over the country. Use the car sales list. And create the best results in China’s annual sales in China, helping Sylphic sales exceeded 38.7 million.
In the 15-year history of China, Sylphy has always been firmly occupied in the ups and downs of the city. The market position has become a well-deserved sales of evergreen trees. The annual sales will enter 500,000 mark, Sylphy ushered in an important milestone in the history of development, firmly stabilizing the market C bit, and the strength leads the new era of happy family cars.
15 years in China development, help happiness travel
Sales with new stairsAfter the back, it is the construction of Dongfeng Nissan’s continuous strengthening of the competitiveness of the sylphy system. On the basis of insighting consumer demand, it continues to promote the results of high quality development.
(Figure: 2006 domestic listing, the 12th generation Xuanyi)
Since the entered the Chinese market in 2006, Based on the needs of consumers, stick to the brand concept of “treat family”, constantly self “iteration”, respond to consumers with better products.
(Figure: 2012 domestic listing, the 13th generation Xuanyi)
2012, Dongfeng Nissan gathers the strongest R & D team Including many innovative design and advanced technologies, bringing new sylphy of “Level Treatment”. In 2016, Sylphy took the lead in opening the technology change in the market, and centered the new sylphy of the new generation of new generation of young families for trend technology and life.
(Figure: In July 2019, domestic listing, the 14th generation of Xuanyi)
July 2019, 14th generation Xuan Yi kings new, accurately insight into the new era of young family aesthetic and quality demand, relying on the core advantages of Nissan Global CMF platform, realizing structural, space, science and technology, configuration, security, performance, comprehensive, horizontal enhancement, bringing more beautiful travel to the Chinese family Experience.
(Figure: In August 2020, domestic listing, 2021 Xuanji charm set version)
August 2020, targeting The new generation of residents have launched 2021 sylphies for the upgrade of intelligent technology, and Dongfeng Nissan launched 2021 sylphy, further adding more intelligent human-computer interconnection technology, accessories and comfort configuration to help Chinese consumers “more exciting, more confident, Intelligent intelligent travel life.
We canSeeing that Sylphy has always strive to bring better travel products for Chinese families, which is the reason why Sylphy Listed for 15 years has won the trust of Chinese families.
Happy family sedan representative, the most understand Chinese consumers
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Today, the first reaction of Most consumers to mentioning Sylphy is comfortable, saving oil, technology, etc., which can be said that these are “happiness” brought by Sylphy.
From the 12th generation of Xuanxuan, the first generation of the family sedan, redefined the 13th generation of the family case, and then to the 14th generation of the family of the family, 15 years One step, one footprint, the years who have walked together with the Chinese family, the Xuanyi series models are interpreted by happiness, and the talents and strategies of the era change, and the support and services from the tensile strength, they are cut into every place. Swim car owner build people middot; car MIDDOT; life concept. Not only is the distance between and consumers, but also build a wonderful travel picture.
In addition, in the iterative transition of the sylphy, the sylphy is constantly increasing in addition to the improvement of the product level. [ 123] The
interprets the understanding of home and happiness. 2020, Dongfeng
launched in Nissan
Nissan Family Day, I was invited by the car owner; in the Guangzhou Auto Show, the first time I set up a “sense of service” experience area, build a one-stop service experience process; let the 7 executives “technology “Guan Tian Group” Enclaimed to let consumers know more of “Technical Nissan” black technology; the name of Chengdu Marathon, with the owner, running friends together; meeting the owner of Guangzhou Super Wen and Friends, let the delicious Equal, happiness is in place … This is all closer to consumers.
The title of Sylphy “King of Family Council” has been an affirmation of the industry to Dongfeng Nissan so many years, but Dongfeng Nissan will not satisfy the title of “The King of Family Council”. For the sylphy model of the past, the favor of 3.87 million users is a certain kind of research and development concept and product strength. For the Sylphy Series models, this is a fruitful and hope, and it is a total expectation of 387 million domestic families to happiness.
In the face of the “four-way” wave of the global automobile industry, the Dongfeng Nissan is relying on, the Sylphy brand is tight With the world’s latest technology development, increase research and development innovation, advance with the times, struggle up, and strive to give every family more happiness in China, becoming the most common Chinese consumers.
In 2020, Sylphy has more than 540,000 units in the whole year, and it has handed over an extraordinary answer. The strength of the “family chair” is confirmed by excellent sales. In 2021, the automotive market environment is still unpredictable. For car companies, the continuous upgrades of the core system capabilities, promote product, technology, sales, services, etc. are the unchangeable rules of the rising health. Dongfeng Nissan will continue to be based on the strength of millions of system, with customer group as the core, and “dare to” as a brand, with a new image, new attitude, new technology, new product to open the new chapter of Nissan.
In 2021, the Sylphy will bring a surprise to the Chinese market, let us wait and see!
[iDailycar]