Boxer beginning of a new crown viciously attacking pneumonia epidemic so that starting the year 2020 was overshadowed. As a pillar industry of the national automobile industry, in the fight against the epidemic continues to pooling strengths, such as donate money, donations, set up a foundation, donated emergency vehicles, provide logistical travel services. In addition, many car companies use their own production, transportation and other advantages, while co-overseas resources, more enterprises turn part of the car into production a series of masks and other protective products among. The current epidemic, even though many industry therefore shutdown, shutdown, caused a lot of damage, but a series of moves warm the hearts of many consumers, but also strengthened our concerted efforts to overcome the epidemic determination.
In the past January by the epidemic, the Chinese New Year holiday impact and other factors, China’s auto market automobile market continued the downward trend in the past two years, passenger car sales to 1.614 million, a decline of 27.1 percentage, down 20.2 percentage year on year. Further declines in sales, year to predict the impact of overdraft purchase tax concessions are receding on the occasion, the automobile market to pick up short-term signs will appear overshadowed. And the 2003 “SARS” The difference is, when the domestic consumers more eager to have their own private car, so the car market in the first quarter of 2003, car sales rose as high as 103 percentage. But today’s domestic auto market is in transition from incremental market to the stock market, while car prices are at the vortex is shortened due to the epidemic among marketing plan.
due to the impact of the epidemic, consumers can not go out, in order to boost sales, many car prices dealers to provide consumers with online look-up service, while short video platform and the major broadcast platform and has become an important means to attract a lot of business customers. While online sales model is not their specialty, but the high investment dealers, this is such circumstances, avoid sitting still move. Dealers in Dilemma epidemic, as a partner, in addition to car firms actively involved in the outbreak of war and foreign teams, a lot of brand partners adviceTide over the crisis.
among them in January year on year growth in sales volume ou still a long car. In the last year, and by launching the Great Hall of conference activities, “ou still a long car number” rocket brand marketing event so long ou still one of the highest heat Chinese brand in 2019 and, more importantly, improve their consumer brand recognition, no longer stay in the understanding of commercial vehicles. Changan Automobile’s passenger car brand, its brand January total sales reached 19,243, an increase of 48 percentage, which is still a long Anou X7 sales of 13007 units, growth of 17.4 percentage, for 2 consecutive monthly sales break million.
Then why long-ou still Automotive can be able to achieve under the double impact of the epidemic and the Chinese New Year holiday on sales a steady increase in it? I believe that one of the reasons the line from the brand since its reform has been implemented by way of set cars. In the case of the product’s model does not lose strength similar models by using skill set cars online mode, no doubt seize the opportunities. And this way fit the current consumer habits, while also providing convenience for the user can not go out of the severe epidemic situation.
and after the outbreak, order a car online to look at cars in a given period of boom will not fade and the integration of online and offline, that is completed online vehicle option, payments and set cars and other processes, provide delivery vehicles on-site test drive, the insurance agent licensing and delivery vehicles on-site delivery and other services, this new car way It will cater to the daily needs of young consumers. However, in order to model a car prices continue to rise in terms of volume, in addition to relying on the strength of the product, but also its partners need to work together on marketing. In the epidemic, ou still long for the car dealer’s taken a comprehensive reduction of “negative strategy, in particular, to give dealers a zero assessment policy support, eliminating the monthly wholesale and retail assessment. At the same time, also gives financial support to extend the repayment period .
Under the new crown pneumonia epidemic, in addition to the impact on car sales, there are car prices led to delays return to work the cut-off, reduce production capacity of hot-selling car prices to a brief short supply. According to market research firm IHS Markit predicted that the first quarter of 2020, China’s auto output will reach 10 percentage decline, and now with the novel coronavirus pneumonia outbreak of the epidemic, caused by long-term shut down the plant, which it believes will lead to China’s auto output or reduction of more than 1.7 million, down 32 percentage.
epidemic affects not only domestic car prices the pace of production, but also affect some foreign factory, located in China because of the auto parts enterprises to suspend production, resulting in car factories outside China was forced to stop production. In order to obtain information on the current point of view, manufacturers and parts suppliers now time to return to work is uneven, it can be said, the epidemic disrupted the normal rhythm of the market.
As one currently in short supply, the long Anou yet X7 sustained selling, coupled with the impact the epidemic, the current backlog reached 15,326. However, I was informed that the current long Anou yet been fully safe return to work, the new car will be delivered as soon as possible. At the same time, manufacturers have committed to set cars and other users to continue to enjoy 150 yuan a day car red envelopes; new car set the user fails to mention cars over 30 days, and still enjoy 150 yuan a day to deliver funds; health care workers nationwide to order long ou still x7, enjoy Kordsa lifetime free basic maintenance, lifetime warranty and other interests.
In the novel coronavirus haze, demand for masks unprecedented, which also led to the masks It has been in short supply. It can be said, after the outbreak, masks will become home essential items, and most people preferred to buy the N95No masks. Common Type N95 respirator masks with the difference that in general, the degree of filtering masks N95 type fine particles in the air in a percentage of less than 95, reduces the risk of droplets is deposited on the other fixtures of the spread of viral infection.
With environmental protection, green and healthy consumer decision-making weights increasing in the past few years, consumers are concerned about whether the car using environmentally friendly paint, interior materials and whether PM2.5 filter. Today, under the new coronavirus epidemic, in addition to allowing consumers to create demand for masks, but for a time, many car companies began mass production of R & D spend to achieve sterilization, car air purification technology to reduce all kinds of viruses in the human body.
As one of them, long ou still Automotive spend 10 million to accelerate the development of mass production to reach N95 grade air protective effect of IAPS intelligent active filter net system since March 10, all long-ou still cloud standard line models are all equipped with this system, and cloud standard model range 2018 sales of Auchan style APP certification owners comprehensive free upgrade, hardcore protect the customer’s safe travel environment .
Today impact of the epidemic on the Chinese automobile market has been a virtual certainty, and for dealers and car prices words, no doubt looking forward to the proper functioning of the market, and to achieve return of funds. Moreover, the epidemic of the vehicle will just need to play a stimulating effect, gave birth to the idea of many young consumers have a car of their own to some extent.
epidemic makes clear they understand the importance of private car travel, which is the Chinese part of the consumer brands and joint venture brands part of the target group. Well, the same is still a long Anou for young consumer groups, can continue posting gains it? We’ll see.
(Source network, intrusion deleted)