Chinese people need MPV you? This is when I find information on the MPV market in 2019, his mind lingering doubt; the question bothering many people, from product development, marketing personnel to the consumer market. If we say that Chinese people do not need MPV, is clearly biased, under the Wuling Hongguang, has many years of selling the Buick GL8, indicating the car MPV people’s lives are in demand, or Alpha, Will law that does not need to increase in order to buy. But placed in between Wuling Hongguang and the Buick GL8 is a huge gap in the MPV market segment; tool type is between MPV and MPV-type business, home-based MPV to be awakening, awakening here refers both to car prices at the product level awakening, also refers to the market level of consumer awareness.
MPV market compared to cars and SUV market in 2019 , it is a typical “low desire” market segments. Throughout 2019, a total of 54 models MPV products completed the innovation, consistent with the number 2018; you know this to be put in the 2019 SUV market, only in November 2019 to complete the innovation of the SUV as high as 61 subsection (SUV election launch title later). But unlike 2018 is pushing new or replacement MPV models this year, the proportion of home-based MPV is beginning to show, instrumental MPV MPV and business type or have begun to usher in a new generation of players into the office; Therefore, the domestic MPV market is its steady pace, steady development in 2019.
can be seen from the tables 2019 of FIG introduce the MPV , MPV product release and car, SUV models are very different, and not follow the date of commencement of several major domestic auto show, but concentrated in the years after the traditional Spring Festival period. This one has to consider car prices for peak load shifting release products, namely high to avoid the car, SUV and other public attention clash of products, to ensure publicity and marketing results; combined with the number of nodes 2019 MPV market to introduce new optionsSelection, can be seen in car prices MPV market view, is necessary to seize the market, but on the whole sector, priority is still not as good as sedan and SUV.
although in 2019 to introduce new MPV model much, but in the reference angle for college friends, the next six MPV models recommended this recommendation are subjective, based on the recommendation is that they introduce new MPV models are the 2019, the product, location, worth the price of the plan to purchase car tour important consideration, although they market qualifications “new”, but it is really “sweet.”
Wuling Hongguang PLUS as an upgrade product Wuling Hongguang, the did not “drift God car” along the path of evolution netizens, but along to meet the needs of the times, upgraded to instrumental “God car” under the new consumer environment. Based Wuling Hongguang PLUS new modular platform developed (you’re not wrong, God cars on the road to modular platform), a significant upgrade in size, design, selected materials, but also the entire power system is equipped with 1.5T turbocharged engine; in Wuling Hongguang PLUS launched six models, covering the freight version of the two passenger version 5/7/8, we can see the functionality is still the main selling point of Wuling Hongguang PLUS, different It is that you can use the “more advanced car” to make more money.
In the volume list MPV, has Wuling Hongguang list the title and become entitled to the same privileges exist, the first paragraph under the heading MPV products, Wuling Hongguang is inevitable. However, because of Wuling Hongguang series contains several models, plus Wuling Hongguang PLUS is listed in mid-October 2019, the product, so sales data do not directly reflect the performance of the Wuling Hongguang PLUS listed; but it is clear Wuling Hongguang PLUS 6.68 million for starting price, can changeTo the 1.5T power, 4720mm car length, 2800mm wheelbase, who is at the same level that it homes in MPV?
First GM6 Chi Chuan is a Chinese brand in the current one of the few boutique MPV, is Guangzhou Automobile Chi Chuan Chi Chuan on the success of GM8 on to create another masterpiece of a MPV. Chi Chuan GM6 cut into the market is ranging vacant land between Wuling Hongguang and GL8, and this was also the biggest test strip product segments force; this price you can buy a lot of independent car and SUV, the need for a stronger Chi Chuan GM6 product strength so that consumers choose convince MPV is a good choice. In fact, GM6 Chi Chuan is an excellent product strength, aura shoulder Guangzhou Automobile Chi Chuan 3.0 second product design era, many consumers directly to do with the Odyssey benchmarking, spacious, smart car-plane interconnect, plenty power, combined with a friendly price, you have to try this is a boutique MPV.
2000-3000 the average monthly vehicle sales for Chi Chuan GM6, it is the MPV market performance in passing, because sales of the top two ranked two tools that type, business type representative of almost the whole of MPV MPV market, nearly 40 percent of sales. As of November 2019, there have been over 30,000 consumers to become user GM6 Chi Chuan, and in the context of the overall auto market downward in 2019, which more than 30,000 users Chi Chuan GM6 gain recognition, precious; Station on the over 3 million sales, it is one worth your time to understand the 100,000 fine MPV.
Ka occasion is not a traditional MPV, it my initial impression is that the association of the Mercedes-Benz R-class, it shall set MPV, Wagon, Cross in one of the vehicles; Ka occasion of the position is very clear, very obvious characteristics, it allows a MPV can take care ofFashion and dynamic, from the effects of MPV moderation of temperament, to draw more young consumers to camp under the command of MPV. On the other hand, Kerry occasion as Geely’s first MPV model, is currently the only MPV market Geely products, their shoulders that Geely not only win the important task of defeat; 1.5T, 1.5T + 48V, 1.8 T, 5 models of fuel models three kinds of power specifications, L2 level autopilot technology, Geely automobile betting hard work is evident.
This is a non-mainstream MPV models, but from Ka occasion of the sales performance since its listing in March of view, or it will lead the next mainstream MPV’s. “Van, square box” stereotype in Ka occasion of the body no longer exists, home MPV should have the kind of aesthetic and texture, Ka occasion on behalf of Geely Automobile made a new answer; a set of beauty, intelligence, security, comfort in one MPV, whether you choose a MPV can move it as a family car?
When you see the new Baojun RM-5, are also takes a few seconds to confirm the car in the end is SUV or MPV? I can clearly answer you, it belongs to the MPV category, of course, you can also see it as a subjective city SUV, this does not affect its product strength. New baojun RM-5 design on a good interpretation of what is “new”, but this design is double-edged sword, for example, the small size of the window column C, for 6, third 7 models rows of passengers; but in the MPV market downturn, the current popular SUV market, is often mistaken for SUV’s new Baojun RM-5 is actually virtually pioneered another way to survive MPV, which from its point of sales performance It can be seen.
From its launch in September, the new Baojun RM-5 sales soared, even at a later stage suffered a decline in sales, butOverall sales are still ringed MPV market; sales as of November 2019, the new Baojun RM-5 occupies the fourth place sales chart in front of it is Wuling Hongguang, Buick GL8 and Po Chun 730.7.88-12.08 million for pricing, If you let consumers choose an MPV, SUV both aesthetic but also practical MPV new Baojun RM-5, from the listing date of the performance, really will be more welcomed by the market.
SAIC Chase in the sale of MPV models, MAXUS G50 is the lowest threshold for positioning MPV models, priced at 8.68-15.68 million. Like this price most MPV, MAXUS G50 nor with sliding door design, but it does not have the same level of the MPV, 2 + 2 + 3,2 + 2,2 + 3,2 + 2 + 3 + 2, 2 + 3 + 3 which up to five selected for the interior layout; MAXUS G50 more attractive also in its use of custom C2B sales model, consumers can choose according to their preferences match the style and various configurations. When people think of deep plowing business MPV SAIC Chase miss home-MPV market, not knowing MAXUS G50 has taken the pace SAIC Chase “commercial interchange”, carried out on a sales model innovation, product strength.
“commercially ride” For purposes MAXUS G50, the advantage is that it can inherit commercial MPV strengths, weaknesses that the product awareness is better to focus on passenger car branding MPV, the above-mentioned several own brand MPV are MAXUS G50 need to face opponents. Although MAXUS size G50 has a par Odyssey, configuration and space enough to attract home users, but on running texture and manipulation, there is a clear commercial vehicle mark; if we as a business with IKEA’s MPV, in fact, it is in line with the requirements , in fact, for the price of the MPV consumer groups, it is difficult to really be the only writer with only a MPV demand.
Throughout the moment MPV market, we are all in space, configuration, designed to emphasize how suitable home when a MPV, MPV but few products from the energy efficiency requirements for household pasted onto; Odyssey middot; sharp hybrid soon open that door, and the influx of a large number of potential consumers; since listing in April, 2019 Odyssey middot; sharp hybrid owners a total harvest of 24,584, accounting for 55.3 percentage Oder car sales department. Large space, interior layout flexibility, high availability, car driving feel, in line with Asian needs, is a good word of mouth has always been the Odyssey, sharp middot; hybrid versions of arrival, so that MPV users swallow the “energy efficiency” issues have been improved Odyssey middot; sharp hybrid of Industry and Information hundred kilometers of only 5.8L.
in the domestic auto market, in front of the Odyssey only Buick GL8 a Jointly MPV, between the two different positioning determines their current heat demand of different markets; demand for business-type MPV with the economic development and gradually appear, and home-based MPV require endorsement economic development needs of consumer consciousness, the need for policy of equal justice. Looking back at 2019 Odyssey middot; sharp hybrid sales trends and sales accounting, it is clear Odyssey middot; sharp hybrid sales will be to play in the future of the Odyssey, while fuel version will take a back seat; MPV for other domestic products, this is a signal, a signal opportunity to coexist with the crisis.
(FIG Articles with source network intrusion deleted