Today’s automobile manufacturers in order to improve their car sales can be described as pains, in fact, consumers can find a new car launch speed is faster and faster. Because buying a car just like cell phones, the more new models, the more vulnerable consumers and attention.
Of course, for the strength of the car manufacturers, the launch of the new car is also not a difficult thing, but for a lot of strength is not strong, relatively weak R & D capabilities of some of the car manufacturers, the launch of the new car will only be able to open a new path .
For example qoros, recently introduced a version of Outlook cause 5S dark hero. The car is actually just a change of color only.
only look for a color
View actuator 5S dark hero version can be seen as a special edition model. In appearance, we can clearly find that he used the matte paint, and black kit, grille, wheels are changed to black. Of course, the overall style has not changed. There is no change in dimensions, length and breadth of the new car is still 4600/1869 / 1658mm, wheelbase 2710mm.
power does not change, 158 800 price is not low
power, nor is there any change to continue 1.6TGDI mounted engine, the maximum power of 197 horsepower and peak torque of 290 cattle middot; m. 7 is matched speed wet dual-clutch gearbox. This powertrain also Powertrain on 8 tiggo.
Although the models only in the appearance of a small color changes, but the price of this car is still to go high-end line, it’s the official guide price is 158,800 yuan. The price, for its own brand is still relatively high. Because the concept is essentially a letter on 5 older models. Just last year and brought to market using the same platform grams of 01 Volvo XC40 is about $ 150,000. So the concept of cause 5S dark hero version of the price is not much cost.
concept of cause in order to clear inventory 5 Is that it?
For this car to market, many users commented that this is the concept of cause 5 to clear inventory as soon as possible, had to make a special version. Because from the sales point of view, the concept of cause 5 in sales this year is not very good, the current monthly sales of only a few hundred cars. We also know qoros has now been acquired Boland Group. After being acquired to qoros brought a lot of orders, and these orders are not sold to consumers, but was sold to rental companies. So many cities in the way the consumer can use the phone scan code is very easy to rent a concept of cause 5. But even so, the concept of sales caused by 5 or no improvement. No amount of sound in the SUV market.
loss of popular support, the concept of cause is hard to rise?
qoros once Chery to build high-end car brand, in the early stage of development does have a good product strength. But the concept of cause to their own position too high, coupled with the technical level dependent Chery, so consumers have no choice concept of cause, but continue to select other joint venture brands. Although qoros in the car rental company was able to get some orders. But fundamentally, the concept of cause has lost popular support, and the loss of popular support, any car brand is difficult to rise up again.