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The new Elantra return: not to fight back, but recast

the consumer market, with features typical of grass is always greener, hate repetition, the pursuit of the advanced nature of consumption as much as possible under the same surface.

For this reason, we can always get good witness a classic evolutionary upgrade to achieve, to become a new classic.

So when the seventh generation of Beijing Hyundai Elantra officially listed, return the name of the Elantra, the attention of the media and led to double the consumer market. Of course, behind seventh-generation Elantra has been added other a lot of sense, quot; play Beijing Hyundai sales quot; quot; pick up the artifact quot; quot; national family cars quot; and so on.

from the sale price of 99,800 yuan, a new design style to highlight the young technology, 1.5L and 240T GDi two different power corresponding to daily car market and higher demand for power market, the third generation i-GMP platform to enhance the vehicle’s driving texture, comfort, security, intelligence , and now the Chinese market at the same time it is the highest selling car in the Nissan Sylphy price substantially overlap, but was able to experience a higher class. Coupled with as low a million down payment, retreat can be changed within 30 days, + 10% 1 year 2 years 7.5 fold repurchase policy, presented the car to pay high insurance + commercial insurance, the first incumbent owners to provide free lifetime basic maintenance quot; vertical edge enjoy plan quot ;.

above all, let’s return highlights the new Elantra full, then, is a daily topic, Sylphy who better than the Elantra, Elantra Who better than the Civic, Elantra who is better than XX. Clearly, the consumer market expectations and desire to purchase, it has been stimulated.

Elantra return behind, is to fight back?

superficial to talk about whether or not to fight back, the answer is a certain sense, of course, is yes. Any for a car company wants to get in the market as many sales, get as much profit, but for ELANTRA seven letters, the relationship between it and the counter is not large.

If the sales data from the analysis,As a modern car sales Beijing to play, seventh-generation Elantra models of the previous generation of Beijing Hyundai collar moving epidemic even 2020 + + product cycle end consumer market in the doldrums, it is still able in 2020 1– surrender in September more than 60,000 units of sales performance.

Beijing Hyundai collar moving performance in the market it bad? Contrast the entire industry, not.

Now, with the seventh-generation Elantra is listed, there are numerous public opinion then pulled out of the Beijing Hyundai Elantra – Yue move – move Lang – collar sales data related move, the meaning of being honest but not too big. From 2017 ELANTRA Series sales break 160,000 units by 2018 close to 40 million units in 2019 and then to nearly 24 million units, to today’s January-September, over 1.4 million units.

only from the sales point of view, the results ELANTRA series in Chinese market gained more than most models, therefore, you will find that public opinion in chat counterattack, in fact, meaning more eye-catching enough.

So, what Beijing Hyundai wants?

In the matter now to get more satisfied era, not the lack of thinking. The success in the automotive market role, both in the planning of its own chess game. Clearly, Beijing Hyundai wanted to achieve something through the introduction of the seventh generation Elantra, what it wants, we start with insight into this new car Highlights in.

1 quot;. Sensuous Sportiness (inductive motion) quot; concept + quot; Parametric Dynamics (kinetic parameters) quot; design forms, Instead of memorizing these complex combinations of words in English, it do is to inherit the family concept, while trying to break the traditional lines and surfaces, and to achieve resonance among consumers. When you see the seventh generation Elantra real car, I believe you will impress this design, which means that for younger, personalized, contemporary new design done well.

2. interior design, from the seventh generation Elantra real vehicle of view, the concept of immersive cockpit of a good sense of technology and completed the sporty implemented. Then, out in force is a series of advanced technologies. Double + 10.25 inches large screen multi-point control mode phone +64-color ambient lighting + + Baidu wireless charging system + 3.0 intelligent network linking BLE Bluetooth phone keys, cell phone BlueLink function + car home Internet +23 item configuration of Hyundai SmartSense hearts to wisdom + L2 + a security system can automatically drive. After

3. Third Generation jump i-GMP brought to upgrade vehicle size 4680 * 1810 * 1415mm, wheelbase to 2720mm, with an increase in the use and size of the new platform, the seventh generation Elantra first row legroom is increased by 58mm compared to the old models, second-row legroom is increased by 59mm. Of course, that’s not all, the spatial layout of the vehicle and silent, vibration, space utilization are jumped, the most critical is the qualitative change its driving character is very clear from the plain style home, has turned into a pleasure.

re-assigned after a seventh-generation Elantra can, it’s become a real product features:

1 One of the features of the older models, the design has been further upgraded, while not only to see standing outside the car can feel the impact, the door open into the car will have new surprises;.

2 features two of the older models, rich configuration performance, cost-effective, said the change a comprehensive advanced, combined with the seventh generation Elantra’s overall technology configuration and comfortable configuration, than actually doing BBA now the main selling mid-size car sales had not bad.

3. In addition to the advantages of the above two continued after the upgrade, the Elantra’s name no longer means driving dull, low fuel consumption, low failure rate, but has all the attributes have fun at the same time daily.

It is clear that Beijing Hyundai Elantra is the seventh generation wants to put in to achieve Hyundai’s reputation for consumer sensory impression recast, Beijing Hyundai could take complete repair of their previously missing.

Next, I want to say is corporate thinking

What are the characteristics of China’s auto market is? It is updated faster than the global auto market, representing advanced.

Thus, the consumer market in a number of the same body mass car prices after the completion of upgrading and updating the new car, the choice will be some blind vehicle, then look quot; seventh-generation Elantra quot; return name, becomes has become a good move, a natural resonance can lead to consumer trust good move.

for the seventh generation Elantra sales outlook, in fact, a good guess, it’s the degree of evolution and compare the results of the entire compact-class car market, It determines its sales will remain high.

but the key point of fact, from the seventh generation Elantra body, we can see what Beijing thought change and the next modern do. After after

had to find their own shortcomings and pain points, and then strong technical reserves will be upgraded to the advantages and disadvantages, and this means that, after the seventh generation Elantra Tucson models such as the full completion of landing, Beijing Hyundai can in a lot of markets in the Chinese market were getting new advantages.

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