[ Chexun Wang reported ] December 24, 2019, Guangzhou Honda Automobile industry 66 well-known reporters and editors for the country 45 core automotive media in Beijing successfully held two games Hao new media communication shadow will be to ldquo; entered the media rdquo; way to explain the transfer of new products Hao shadow charm by real vehicle, enhance corporate communication with the media.
reported that the media propaganda team members from the first Business Division Product Division Public Relations Division joint training and technical Ministries. Communication will include indoor and outdoor explanation real car still tasting of two parts. Promotion Team members were first integrated media products to the site to explain, to demonstrate a new full-strength white film, and further expand the strategic level discussion in the market about the new white film product positioning, and marketing direction of the target population, the media have a shadow of a new Hao clearer, sharper impression.
aspects of the real car tasting part, despite the previous test drive experience activities in Dalian and Shanghai ldquo; in the United States and qualities rdquo; conference has been listed with the new shadow Hao the ldquo; rdquo ;, most intimate contact with the media on the new Opteron shadow still enthusiastic, some in routine ldquo; look and smell rdquo; later, the new media market Hao shadow refresh affirmed the strength of mid-level SUV inherent cognitive , have expressed a good impression on the new white shadow and subsequent sales performance expectations. After tasting the real vehicle, and media propaganda teams in-depth exchange of views on the media scene enthusiastically share the new shadow Hao and Hao dissemination of products for the new movie ideas, for the media to share ideas and questions, listen to propaganda teams eleven, answer carefully, to further enhance confidence in the new media Hao shadow.
face the media ldquo; eyes rdquo; Hao shadow charm all-round qualities of the release of
in ldquo; wine is also afraid of deep alley rdquo; era of fragmentation, the spread is still a good product without the support of the media, but only if the product must ldquo; to withstand the force rdquo ;, ldquo; professional discerning rdquo;. The media communication will personally ldquo; Next rdquo; considerations, Hao Ya sharp shadow show character charm under the sharp eyes of the media.
to simplify lead the new beauty trend, the eyes of the media ldquo; the most beautiful Honda rdquo;
delay the passage of the Honda family the latest design elements, Hao shadow subtraction to remove redundant design aesthetic to achieve a sHARP (sharp sharp) and eLEGANT (elegance elegant) design aesthetics, beauty aesthetic qualities of subversion consumer awareness, set off a new wave of domestic aesthetic SUV, is ldquo eyes of many of the media; the most beautiful Honda rdquo ;. In addition to the petrol version, the hybrid version, Hao film also introduced more high-end, more personality BLACK EDITION Magic Night series, more unique personality, a stronger sense of style, to provide consumers with exclusive advanced texture.
yet energy-efficient economy surging, known as the white shadow ldquo; most live SUVrdquo;
In addition to a sight the true nature of the United States, to provide consumers with more shadow Hao fun driving experience. It has two kinds SPORT HYBRID SPORT TURBO Honda ace and power options, apart from energy efficiency also brings a new generation of young Chinese extraordinary driving experience. SPORT TURBO version equipped with Honda in which the new 1.5T turbocharged engine, showing extraordinary interest in fresh, efficient and economical, elegant and smooth kinetic charm. Honda SPORT HYBRID version is equipped with the latest third-generation i-MMD two-motor hybrid system, the system in recent years has twice won the title of the nation’s top ten engines Ward, gain market widely recognized, this is the first time in China Intermediate SUV carry, white shadow to become the strongest market at the same level differentiated competitive advantage.
communication will be in the media that: ldquo; at the same time two white shadow of the dynamic performance SUV handling high standard of interpretation to the same level, the outbreak of a strong driving force while maintaining the excellent fuel economy, reduce the cost of car consumers, it is well deserved lsquo; most live SUVrsquo ;!rdquo;
Media Sound: Hao film is really understand the consumer ldquo; the most intelligent middle SUVrdquo;
not only looks sharp sharp, power fun surging, Hao film also has a more convenient intelligent control function, by many media as consumers really understand ldquo; the most intelligent middle SUVrdquo ;. Hao shadow will Honda in China and even the world’s most advanced and acclaimed technology to maximize the application, such as Honda for the first time equipped with Honda CONNECT 2.0 wisdom guide the interconnected system, Honda for the first time equipped with a kick-in electric tailgate and other black science and technology, and ldquo; butler rdquo; Honda SENSING intelligent driver assistance systems offer consumers high-quality, ultra-value user experience.
through layers of professional and careful consideration, Hao shadow with the latest design language, the most advanced powertrain, the most high-end technology with qualities such as strength completely ldquo; convince rdquo; media , the media hailed as ldquo; version 3.0 Aesthetic wisdom SUVrdquo ;. The new film will accompany Hao believes more young people show confidence qualities of light, by a dream life.
ldquo; onlookers interactive rdquo; draw closer Honda upgrade two-way communication relationship
worth of other car firms to learn is that this media communication will be in Honda not only take the initiative to make the product their own experiences, showing in reading car countless discerning front of the media, but also to convey a clear product mark to the media at the same time with the media to create interactive, encouraging them to speak their minds, and carefully listen for products all kinds of pertinent suggestions.
After the communication will end, media feedback, said: ldquo; factory personally to visit, first of all sincerity performance is adequate, Honda would love to get feedback from the media and the market, which in the other car firms are rare. In the communication will be, we can talk directly to the hearts of doubts and related personnel, very direct and efficient. I’m sure the new white film performance, and moreSuch an attitude is certainly the manufacturers. rdquo;
as Honda heavy intermediate SUV models, Hao shadow to subversive attitude Yao world forward, has become an important strategic territory Honda layout of the future market, to achieve Honda matrix layout in a compact, medium, large luxury SUV, with a force hard to verify rewrite the pattern of mid-level SUV, so that SUV to become more of a mainstream attitude, more attractive for consumers unprecedented choice, also provide more value for the new generation of young Chinese, more diverse selection of cars, and the new car life. In fact, Hao shadow listed for less than one month, nearly 20,000 orders already.
Through this activity, not only feel close to allow more media value the advantages of the new product Hao shadow, but also enhance the two-way interaction between Honda and the media, closer to each other the distance between and further implement ldquo for the new white film; exceed user expectations rdquo; provided valuable suggestions.