products in order to sell well, selling and moving must fight! Although the market price is king, but the demand is the most important factor of the market, so we see often see vehicles banner of “cost” selling point to sell, because for the vast majority of consumers, the price is about itself one of the major selling points of the products they buy.
caught selling point, to seize the hearts of consumers. But people have always been complex, and possibly much sought after by consumers today, tomorrow can be and treat Bilv. Therefore, in order to better grasp the hearts of consumers, the car’s selling point has also been changed. Looking back, the car’s selling point is that brand; later, gradually evolved into a space for the king; and then last year, with net, intelligence has become the main theme. So in the year 2020 has come, and what configuration or design will become a new selling point of it?
5G car with
The new four modernizations while seemingly tied, but in fact is the foundation of all electrification, and Network Alliance, intelligent and sharing of seemingly independent, but actually also has deep ties. Here is a simple example, the category of intelligent autopilot technical terms, but the lack of a network linking and sharing, automatic driving technology development will be unable to move. So also, although the emergence of 5G networks belong to the category of network-linked, but there are some positive effect on autopilot technology.
As one of the fastest growing countries 5G commercial, domestic and now many people have been put on 5G mobile phone , enjoy the speed 5G brings. Application to the car, the speed of 5G network allows faster download speed of the vehicle, which makes car navigation, car music and other applications have a greater leap, car navigation now allowed real-time traffic, download speed is too slow or will not be a problem longer exist.
In addition, the emergence of 5G network also allows the autopilot had better development. 5G network thanks to low latency characteristics, from the outsideInformation can be more quickly back to the computer ECU, in order to have a better grasp on the road. But for now, 5G technologies and integrate the autopilot is still in the basic stages, it is foreseeable that, 5G network is very likely to become the cornerstone of a higher level autopilot, so the car 5G Union is likely to become a new selling point of the vehicle .
higher levels of automated driving technology
As mentioned above, the emergence of 5G network of automated driving technology has played a positive role, Although still in the intersection of the two more basic stage. But need to know is that even in the 4G era, part of L4 level equipped taxis autopilot technology has been piloted in some cities. Moreover, the current market most new cars are equipped with L2 or L2.5 level of driver assistance systems. In other words, autopilot technology in China has been in a stage of vigorous development.
2019 Shanghai auto show new travel venues, there are many car companies or start-ups brought belonging to them autopilot technology, which is no shortage trial version autopilot technology on the vehicle L4 level. After a year of development, although L4 carry on the family car is still not reality, but L3 further popularize automated driving technology is inevitable.
At present, such as the Audi A8 and other models equipped with L3 level autopilot technology, and release from all car prices Some models can also find information on our traditional car companies such as BMW, Changan, the new forces such as the Weimaraner and other enterprises have L3 autopilot technology popularization of planning.
while planning car prices, car market can be expected to further younger, the proportion of the 90 will become greater, according to incomplete survey, the first half of 2019, 90 have occupied 42 percentage of market share in the car, expected in 2020 to reach 45 percentage even higher. As for the pursuit of new things, in high-techLight consumers, whether or 5G network also higher levels of automated driving technologies, have attractive enough.
air purification system
As a rule, the air purification system is difficult as a selling point to attract consumers see Volvo will know . All along, Volvo are well-known to the security, development today, Volvo’s safety is no longer confined to the collision, also includes air filtration and other details. But all along, Volvo acceptance in the country are not too high, in the middle reaches of the luxury brand. A luxury brand can not be hot items this configuration made the point, why I propose to do?
The main reason is because of this new virus outbreaks crown. In general, automotive air conditioning after replacement of the HEPA air filter, able to filter out particles in the air in diameter 3μm 90 percent or more. Since the virus to spread in the droplets adhered and other attachments, often reaches 5 m in diameter, and therefore theoretically be HEPA filtered air conditioner 90 percent virus. If coupled with a highly efficient car air purification system on this basis, that the air quality inside the car has a very high security.
However, most of the models currently on the market are using ordinary filter, does not have so strong filterability . And most vehicles are not air purification system. While a few companies such as Volvo, Changan Automobile and some other models are equipped with an air purification system, at the outbreak can undoubtedly make owners more peace of mind. So I personally predict that the air purification system is likely to become a new selling point.
new interior design
screen is a growing phenomenon not only appears on the phone, the same is true in the car. In recent years, regardless of their own brands or foreign brands also are more and more new styles at the foot of the screen from top to bottom “Kung Fu” from Mercedes-Benz through BYD optional screen to large screen, screen, function more widely, hosted content more and more.
The reason why this happens, to a large extent and intelligent automotive related, because the function becomes to the more complex, and therefore small screen has been able to carry so much of the content. Moreover, car owners driving screen also take into account the feelings and convenience, so only the presence of the design through the screen and rotating screen, etc. BYD Mercedes-Benz.
on the 2020 CES show, soft-technology will bring a mass production for us large bendable screen, Corning also bring a large-sized curved glass screen overlay. It is foreseeable that a similar design and materials, if applied to the Mercedes-Benz through the screen, you can bring a wrap-around screen experience for the owners, both surrounded by eliminating the cockpit design also allows the driver to more easily observe and use of data and functions on the screen.
poor are changed, change the pass, which is on the left ancient truth. In fact, the car has been changing, but these changes are not all that suitable for us, or that are not so good. To this end we may complain, for example, the virtual keys consider inferior to physical buttons, which I can complain about is the personal opinion, and thus urge enterprises to introduce more reasonable product, but not unworthy, that the change is the best .
(Source network, intrusion deleted)