As an industrial product, the lower the manufacturing cost of the car, the higher the gross profitability is usually. So even if there are a few dollars, the car manufacturers will spare no effort to “simply”. But today I have to debut, but the sword will take a short, and the “design surplus” is used in some places, which leads to a significant cost over the industry average standards! The money that spends more, and there is no improvement of “can perceive”? Is the excess design worth consumers buy?
refers to Peugeot 508, there is certain that friends think I want to say it. The design of the appearance or interior is excess, but I am actually said is its unique, and the rear suspension system is clearly over-level!
At this level of joint venture B, everyone will generally use a multi-link suspension called “chopstick hanging” in the back hanging. However, the Peugeot 508 is not satisfied, so it uses a set of probably 45DEG; sold out of the horn! With such a large-selling outer inclination, 508’s car track is greatly improved. In addition, the rear suspension also uses a sub-frame that is welded from aluminum alloy. In this way, both the rigidity of the sub-frame is improved, and the quality of the spring is directly reduced by 15.1kg, which greatly enhances the germability of the control and the rear wheel movement. Of course, this also directly leads to the cost of the 508 after the industry is at least 1 times!
Although domestic 508L canceled the frameless door and the back-on trunk design compared to overseas versions, all things have two sides, at least from In terms of construction, the body structure of the sedan is a better body rigidity than the back structure. In addition, compared to European versions, the domestic 508L price is still less than 90,000 yuan, and the price will be maintained at a reasonable range of 16-225,000. It has to be recognized that 508L’s handling is obviously over-design for the B-class car of this price!
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MX-5 can be used in global harvest countless, in addition to prices, excessive design is also Can’t take it off. And the excessive MX-5 is reflected in the excessive demanding of the weight of the body. Provide a set of numbers, 30 years ago MX-5 weighs are 960kg, and the fourth-generation MX-5 (ND) weight of 2015 is 959kg, which is even more lighter than the initial model! Do you have it? ! It can be said that in the increasingly stringent today, MX-5 can “self-discipline” to this level is very horrible!
In order to be able to achieve approximation with the initial model, Mazda actually used “grams” directly as a fourth generation MX-5. The weight unit, strive to reduce weight to the lightest without affecting comfort, driving, and safety. To this end, the fourth-generation MX-5 not only uses the hollow anti-rod, more slim rear view mirror plastic housing, even in the brake, the pedal of the throttle has performed light!
In some places that cannot be dull, such as engine cover and suspension swing arm, the fourth generation MX-5 directly uses aluminum materials. Replace the original steel. For paranoid Mazda, it will not be satisfied by this step, so they have made the weight loss of the road bike, and replace the screws on the car to aluminum, and implement the decrease in gram. Repeat. In the end, we all saw that Mazda helped “stubborn” and great engineers, in the case where the fourth-generation MX-5 price did not fluctuate in a wide range of fluctuations, 1KG will be reduced to the initial model than the initial model. 1kg !
At the end of the 1980s, in order to be able to kill the American luxury car market Toyota launched high-end brand Lexus and shouted the slogan of “continuous pursuit of perfection”. However, for the US market that is very mature at the time, it is very mature.The light slogan shouted was useless. Therefore, in order to achieve counterattacks against European and American luxury brands, Toyota decided to develop a large luxury sedan to play the role of “head gun”, which is the first generation of Lexus LS400.
As the first car of the Lexus brand, Toyota puts too many hearts in the initial generation of LS! Among them, the optical staff has reached 24 teams, a total of 1400 people! At the same time, in order to verify unparalleled reliability and quietness, the team also has produced a total of 450 prototypes and 900 primary engines for repeated inspection! When all everything is finalized, Toyota has made the LS400 in the actual road test of 2.7 million kilometers, and the scene is involved from extremely cold Nordic to extremely hot Arab desert. Such a set of tests, the development cycle of the initial LS400 has reached an amazing seven years, which has also achieved exaggerated $ 2 billion! 
After such demanding design test, the Lexus LS400 listed in 1989 is not expensive, and has exceeded the performance performance of all luxury cars at that time. To say the most exaggerated, when the LS400 is driving in 100km / h, it can control the noise in the car in 58 decibels! You know, the Mercedes-Benz S class in the upper generation of lasts in 30 years is just this level.
After the product advantage of the rolling level, Toyota also photographed the Lexus LS400 advertisement advertisement. In the advertisement, the 5-layer champagne tower is stacked on the engine cover of the LS400, and at this time, the rear wheel of the LS400 is running on the gantry at a speed of 240km / h! The champagne tower of Taishan is directly displayed in front of everyone without the unparalleled NVH performance. Subsequently, with an excellent advertising effect, and the hard product force, “Over-Design” LS400 became the most successful large-scale luxury sedan in the early 1990s, and also helped Lexus to start “the spirit of the people”!
Since Cadillac did not follow the “BBA” in the last 20 years, I had to make the wrong competition strategy of “above”, trying to exchange market share. The first car born under this strategy is Cadillac CT6. Perhaps the relationship between the “Differentiation” model, did not grab the Fire CT6, and there was a phenomenon of “excessive design”.
As a model for the lack of Mercedes E-class and BMW 5 Series, CT6 is still building a body frame in the case of a larger body size. 64 percent aluminum alloy is used. 
In addition, the CT6 also uses the front and rear sub-frame and suspension control arm of the full aluminum alloy, and the sub-frame is more It is the X-type design of the BMW 7 Series, which has a great help to increase the stability of the car. At the same time, the top of the integrated tower commonly used in sports cars also appeared on CT6.
It is conceivable that such a large range of aluminum alloy fittings is bound to take high-vehicle manufacturing cost. But even in this way, the introduction price of CT6 is still cheap than Mercedes-Benz E-class and BMW 5 Series. It is not necessary to mention it. There is still more than 80,000 yuan, and it can land for 300,000! However, since the sales volume of CT6 is too bleak, the future probability will no longer have a successful model …
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From the listing so far, the wind wave of the ES8 has been constantly, and the high price is even more than a good thing, never pit the poor. But if you can disassemble ES8’s skin, see its internal structure, then I believe that your mind will definitely take out four words: Luxury materials!
As the first luxury electric SUV in China,Wei Si ES8 can be described as a full effort in terms of the body structure. In order to minimize the quality of the body, and enhance the anti-milling of the vehicle, it is necessary to use a 7-series air aluminum with high hardness in the chassis strip. The 7-series air aluminum of this “excessive design” also allows the chassis of the ES8, and directly reaches the amazing 44900 nm / deg in the anti-mug of the battery. It is to know that Tesra Model S and Model Y bring the battery to twist the rigidity but only 20,000 nm / deg; and the industry extremely excellent standards is only 36000 nm / deg ;. In this way, for ES8 for price of more than 400,000 yuan, the light chassis has occupied a lot of costs. It is no wonder that Li Bin will say when commenting Tesra frequently cut prices, Tesla is Ford, the public, it is worthy of the price, and it is an absolute luxury brand.
Further, although the “electric shift” technology is currently not only used, this makeup method will undoubtedly be electric vehicles. Users have brought better product experience, and the research and development cost of this technology is also quite high. At this time, add the continuous artificial cost of “Designing Excessive”, the continuous artificial cost of FELLOW (service consultant), and the 400,000 selling price of ES8 may be like Li Bin said: I really can’t earn much!
If the BMW I3 is evaluated with a standard of pure electric vehicles Whether it is the 185-kilometer endurance mileage at the beginning of the birth, or the latest version of the 340 km endurance mileage, it is not a good electric car. If the BMW I3 is reviewed from the perspective of industrial products, the car is absolutely called product exceeding cost-effective. The reason is that it is based on the price of 300,000, which has brought the consumer a full-aluminum alloy chassis, as well as the carbon fiber cockpit that can only be seen in the super run!
Among them, the aluminum can significantly improve the integrated vehicle travel with a more light weight and higher yield strength. CocoaWhen the horse is designing I3, it is obviously not satisfied with the rigidity of the aluminum alloy chassis, so it uses the most hard car material for carbon fiber to create the entire roof. cockpit.
For automobiles, carbon fibers are a relatively expensive material, so that it will only be only in the flagship sedan of BMW 7 Series. There is a key part of the A column, the roof beam, and the central channel. Therefore, it can provide the entire carbon fiber cockpit for the BMW I3 of the price of 300,000 yuan, absolutely a “excessive design”. Of course, the effect of carbon fiber is also immediate, the body rigidity of BMW I3 not only has a few streets of the same model, but also a “whole” is a 1 million cars! Unfortunately, BMW I3 has already announced that the cheapest carbon fiber model will always go away from us!
There is a W140 called “Tiger Head”, which is countless car The most classic Mercedes-Benz S level in his heart. The W140 can become a classic classic, in addition to the domineering styling in that year, the luxury of “excessive design” is to push the ceiling of the top 90s to an unprecedented height! Therefore, it is time to say that W140, the fans will also give the evaluation of its “last generation of over Mercedes-Benz S.” 
Actually, W140 will “design over” in the luxury, the root cause is still forced by the old opponent BMW. The story is like this. As early as 1981, the Mercedes-Benz started the development of W140, and it was planned to be listed in September 1989 after 8 years. However, in 1986, the W140 is expected to be 3 years ago, as the BMW of the main competitor, when I published a new generation of 7 Series, I made a V12 engine of Germany’s first civilian V12 engine. This directly allows the maximum V8 engine in the Mercedes-Benz that panic … In order not to lose the brand and customer dignity, the Mercedes-Benz decided to develop a V12 engine from the beginning and by modifying the cabinThe size, put the V12 engine into W140.
The Mercedes-Benz did not expect that the new V12 engine and modification of the cabin have spent 18 months, which is also The launch of W140 has been postponed in September 1989 from April 1991. More exaggerated is that this temporary change has pushed W140’s total research and development costs to $ 1 billion, far exceeding the initial set budget. In the end, this cost inevitably passed to the head of the consumer, the price of W140 is directly worth 8 more than the upper generation model!
Although W140 is priced, its configuration has also reached the top level in the top luxury car, like electric folding Rear view mirror, double glass, double area air conditioner, automatic wiper and ESP system, these have never been configured in the automotive industry, and the first car industry is carried out! In addition, the best driving in the year, also made this generation Mercedes-Benz S-class recognition of global consumers. W140 finally did not susperate the “most classic Mercedes-Benz S-class” awards into his arms.
As the “tendon” model in the mass group, Phaeton is borrowed The appearance of Passat is extremely similar, becoming a number of people ridicule. But ridicule is returned, and the Phaeton will take the high-end knocking brick as the mass brand. It is exaggerated in the material, and the cost of the cost is very exaggerated.
After entering the 21st century, the public actually jumped over the D4 platform of Audi A8 at the time, directly putting Phaeton. And the Bentley flying at the time, the continent was placed in the same production line, shared the public D1 platform! In the end, the introduction price of Phaeton 750,000 is enough to buy four Passat, but for the high-end platform used, Phaeton has become a model, and it has become a representative model of “excessive design”. It is unfortunate that the Volkswagen’s 50,000 yuan logo is not enough.From the price of Piece, it is naturally not Audi A8, BMW 7 Series and Mercedes-Benz S-class opponents in sales. In the end, I have not recovered the popular development cost, I have to stop the production of Phaeton in 2016. In its 14 years it is sold, this public has sold 84,000 units in a total of only 84,000 units in the world.
Audi A2 is a cheap compact MPV released in 1999 . However, “inexpensive” here, nothing is like it and A1, A3, is the Low-end Audi. The reason why Audi A2 will be homed to “cheap MPV level” because it causes its 3.8 m body length. If we leave the size does not talk, the “excessive design” Audi A2 will definitely be a veritable “super Audi”.
When designing the Audi A2 compact MPV, in order to highlight its luxury brand identity, Audi actually uses all aluminum materials. Whole trip. Therefore, at the long of 3.8 meters, Audi A2 is the same as the same year, and the MX-5, which is lightweight! Under the layout of 5 standard seats, the weight is only 830 kg! With the weight of the ultra-light body, the fuel consumption of Audi A2 is only 5L / 100km, the minimum can also reach 2.62L / 100km level …
However, due to the high cost of the aluminum body, the price of the ultimate Audi A2 inevitably be much higher than the Mercedes-Benz A, which was born in the same year. This also directly leads to the sales of Audi A2 only one quarter of the Mercedes-Benz A. Therefore, this MPV that uses aluminum alloy materials to pursue to 2005, and the brakes are disconnected, no longer have successive models …
Buddi Chiron is a price of up to 3 million USGold Hyper Car, but even in this, Bugati still cannot earn money from Chiron. The reason is caused by designed this car, the requirement is too high!
For the average person, Bugatti Chiron is a Hyper Car that pursues ultra-high speed. Upper 400km / h is only a portion of the vehicle requirements when building this vehicle, and the remaining part is to make this Hyper Car to meet the comfort of the road. In this case, the various leather packages of the vehicle interior are naturally less, so in this concept, Chiron’s vehicle weight has reached 2 tons in the super-sports car.
Such a high weight of the body is bound to affect the control and acceleration performance of the entire vehicle. Therefore, Chiron uses a full carbon fiber material to make the car shell and chassis, and uses a four turbine boost 8.0L W16 engine as a power source. With the high material rigidity of carbon fiber, Chiron’s anti-migration rigidity directly reached the current global mass production car, the highest 50,000 nm / deg; but its manufacturing costs also followed by water to $ 2.88 million. Therefore, for the Volkswagen Group, each sold a Bugatudi Chiron, they can only earn approximately 120,000 dollars. However, if the cost of the special development of Chiron is considering, the total number of limited 500 sets is clearly unable to cover R & D costs. Therefore, there is a mass group to subsidize the money to subsidize Bugadi, and use the poor money to subsidize the rich.
For those who play the Need for Speed, Mitsubishi 3000GT is absolutely called It is a classic sports car. However, the game did not show the real performance levels of Mitsubishi 3000GT “Designed”, because this born sports car has too much technologies that are now very advanced. 
The reason why 3000 GT can be born, and it is large to thank the Japanese bubble economy outbreak, so that the R & D funds of the car company have become very rich. Since there is a lot of money in the hand, why don’t you develop a sports car with a superior performance? As a result, Mitsubishi 3000GT was born in such a large environment.
To know, the original tail of the general civilian car in the 1990s is fixed. The 3000 gt creates a rear-tail with active telescopic function, and a spoiler under the front lip. Although these two flaps are too small, the effectiveness of the actual performance is not big, but in the perspective of dazzling skills, the 3000GT scientific status is highlighted!
In addition to the telescopic, the tail, Mitsubishi 3000GT is still a sports car with four-wheel drive and four rounds of steering. Such a rich scientific configuration, let Mitsubishi 3000GT are like coming out of science fiction in the 1990s, incredible. At the same time, it also has become a model with the highest technology content in the 90s sports car. Therefore, the design is over, 3000GT has not taken anyone!
The phenomenon of “design over” is mainly concentrated by the above In the 80-90s. Nowadays, with the birth of modularization, a car from R & D to production has been compressed to the extreme. At this point, if Which car dares to rush “excessive design”, it is difficult to maintain competitiveness through price cuts. So, although we now enjoy the low-cost benefits of industrial maturity, we can meet the needs of just need. But at the same time, we also lost the possibility of Temporary Airlines, eventually only becomes a trendy tool. Do you think this is good or bad?