Lincoln recently announced Hermosillo plant in Mexico will be officially discontinued MKZ mid-size car this year.
Although the official did not mention a new generation MKZ news, but from 2019 the exposure of the message, it is likely to revive Lincoln Zephyr name was changed to an alternative drive MKZ.
Zelper first appeared in 1936 in the Lincoln family tree, as the flagship of the family before the birth of the mainland, Zelper deformation from the Greek words “Zephyrus”, namely the Zephyrus zephyros.
vehicle as its name, Zelper influenced by the Chrysler Airflow, low windshield, one-piece fender, and the pursuit of the ultimate round flow line, 0.45cd drag coefficient even lower than Airflow.
was just like the car, not out of design aesthetic carriage era, Zelper not only the unique appearance is more important is matching 110 horsepower 4.4L V12 engine, listening to than comparable models V8 or inline eight-cylinder momentum.
so after the advent of Zelper successfully rescued the late 1930s to the late 1940s, Lincoln sales, only the first year, sales Zelper reached 15,000, accounting for the entire 80 percentage of the brand.
just shortly after the outbreak of World War II, a war almost makes economic setback for all mankind for decades, most car prices, especially luxury brands only to re-start, the problem is made very few people can afford the car, this time indirectly caused the demise of a bunch of brand.
Lincoln no bankruptcy, but also suffered a heavy blow, Zelper together with the name into the history, only restart once briefly in 2006, when the car was later renamed ” MKZ “,” MK “is” Mark “code meaning, Z refers to” Zelper “.
In recent years, before Lincoln frequent letter combinations will change the name, after updating MKC renamed Corsair- adventurer, MKX renamed Nautilus- navigator, MKT changed its name Aviator- The Aviator, “Fengshen” This return is not surprising.
It is reported that Ford will use a new generation of Zelper CD6 platform, according to Lincoln focused on development in China, the future great opportunity to achieve localization, real and ABB’s A4L, 3 lines and C class a little bit of competition.
In fact, at this stage of the import MKZ, the reduced price is not high, but always and Lincoln tepid, mainly look too far ahead, not to mention the luxurious interior, and find the exact positioning.
Audi is the official car image, BMW is the sport, Mercedes-Benz is a luxury, Cadillac has the high-powered drive, fuel-efficient Lexus durable, as Lincoln, is to say something more stories and feelings.
In fact, Lincoln very unique, belong to a glance in the past to remember the brand, once played with one hand and American luxury, but now they have to re-develop the means, this is the right idea of luxury cars in Datong Europe today, the United States maintained a place of great opportunity in China.
pilot a good illustration of this point, the appearance of the interior with a pile of chrome and leather, people feel very domineering, in other words the price seem even others think more than the price of success.
even if limited to the cost of the heap Zelper not so much good material, design can also be used to make up, in the luxury car market needs to have its own characteristics and flags, or the outcome is forgotten in the corner, turning it difficult ground.
Zelper currently no new spy photos, only through the flight home a Glimpse of leopard, Lincoln now look more to cater to most people’s aesthetic, the interior is no longer boring old-fashioned, renewed the vitality of the century-old brand, after the advent of the new Zelper touches people something to look forward, Lincoln’s performance in China will gradually rise in the next if it does not play as well in the Chinese market, that will be the time to market and to prove it .
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Author: Lee Nisshin