former South Lake road, noisy and busy traffic, dozens of auto 4S shops scattered on both sides of the road, does not seem dense and crowded. Daily in guests from the greeting sent, so that the whole street is full of vitality, and it buzzes.
With Suzuki started the car dealership group, which is one of the first batch of auto 4S shop. 10 years of insistence, has accumulated a large number of customer resources and a good reputation, has also for several years ranked top three single-brand national sales chart, has now developed into a majestic, Suzuki, Beiqi new energy, Beiqi Changhe, BYD 5 automobile brands, more than 110 employees of the company vehicle sales in the whole of Jilin Province, is a considerable size.
February 16, the Automotive Group, a sales person’s circle of friends, released a photo of the store when on duty, with different past noisy, quiet inside the store, the whole hall was extremely open, in addition to those behind the camera video, the exhibition hall lifeless.
This is the epitome of all auto 4S shop of Jilin Province, because of the impact of the epidemic, originally scheduled for February 10 was postponed plans to return to work, most employees return to work at home waiting for news of companies, and each 4S store official, almost concerned about the development status of the epidemic, and related information issued by the government every day.
To this end, the car from media cluster ghost trolley car joint Wenxuan, Kanto car network, six laps the car, the car forum Xiaoqing, Yu sister Fan child car smell know, the car Jue Luo, dragon car, north automobile market, car No. One, Harbin buyers guide, control concept, banner Kan car, sports car live music, Chinese Ji shelterbelts and other northeastern provinces and four municipalities from media platforms and websites jointly launched ” auto dealers survival status of the White Paper “series of reports group, in February 17th found the general manager of the automotive group, and conducted a telephone interview from the person responsible for the formulation, ghost brother can clearly discern their anxious but helpless mood.
due to the current in-store business is too bleak, due to privacy considerations, we continued to use the pseudonym Sundance Kid (Wu), general manager of the Automotive Group instead.
1, ghost trolley cluster: First of all, thanks to old age, but also wish all the employees of our companies are in good health. You are now right in the unit, work began to recover from what time? In the circle of friends of your employees, the store where why almost see the shadows?
group Wu: Thank you, wish you the new year in good health. No February 10 bar, the epidemic had not expected to be developed to such a state, originally a return to work in accordance with the February 10 prepared to do, but then the government has issued a notification, delaying the return to work time, so the store was scheduled to stay on duty personnel, most employees remain isolated at home, waiting to return to work notice.
plus five shops on duty every day with less than 20 people, after-sales service personnel in the workshop, so, to be distributed throughout, and certainly do not see any shadows.
2, ghost trolley cluster: a total of only 10 people to work, no wonder, I remember our more than 100 employees now, and that these people go to work, how to February sales task is completed? Manufacturers are not subject to change for the auto standard assessment? It is not basically no customers into the store to see the car?
group Wu: ah, our more than 110 employees, is now the appropriate call, epidemic prevention and control is a top priority, as sales tasks, manufacturers did make the appropriate adjustments, our store employees, this month also canceled assessment, after the return to work until normal, to make adjustments.
is not, and occasionally there are a two customers, mainly in marketing or change, almost all sales consultants, we have launched broadcast platform on the web, sales through new channels, can one is a sell now, it would be the best solution.
3, ghost trolley cluster: this time can into the store to look at cars, it is really just customers, that we for these customers, is not there some effective protection policy?
group Wu: There is, first, to ensure customers’ health, but also to ensure the health of our employees, the store prepared masks customers into the store need to be replaced when a new mask into the store, Moreover, in-store disinfected once every four hours to ensure that, this time, the trouble is the trouble spots, but whether customers or employees, or that they understand this.
4, ghost bucketCar Cluster: Just now we talked to our sales targets manufacturers 4S shop in February has been adjusted, and that the percentage is lowered, canceled the assessment indicators?
group Wu: canceled, due to the uncertain date of return to work now, but February has passed part of it, even now start in the remaining few days, we are unable to ensure the return to normal sales channels . The original assessment indicators, in this situation, simply can not be achieved, the assessment canceled in February, is one of the manufacturers to support policies dealers.
5, ghost trolley cluster: But as far as I know, the automobile market in the stock of the times, even without pressing the assessment indicators, our inventory pressure is relatively large, right? Under this pressure, I am afraid that the day after the return to work will not be so easy, right?
group Wu: Haha, you are the industry’s old, right, took us, now sales ratio is 4: 1, this ratio, even if does not affect the normal operation of enterprises but February’s sales have fallen sharply, there is a gap of more than a month, this will instantly increase pressure on stocks, so, as you said, the day after the return to work, not easy ah?
6, ghost trolley cluster: I just noticed that you, when it comes to February, with a decline in sales rather than sales stagnated, right? This proves that February sales are still generated, compared to last year, the proportion of this month would be about how much?
group Wu: ah, although February has not been finished, but in my estimation, the overall sales, there will be more than 80 percentage decline, does not rule out even worse than this figure, in addition, after-sales the decline was greater, even 10 percentage certainly not to the same period last year.
7, ghost trolley cluster: That such a situation, the direct consequence is that funds can not be withdrawn from circulation, it will affect our normal operations, it plainly, our financial pressure is not so big?
group Wu: financial pressure, for the moment not to worry about this, the company operating funds is no problem, but, SAIC and other individual brands also gave a policy three-month interest-free, which at least to some ease what extent. However, the next thing who do not know, when the epidemic can be brought under control, when it will be able to enter the normal pinSales model, is not to say, at a time when wages will be the largest part of the spending store. This time, manufacturers and distributors need to work together to confront difficult.
8, ghost trolley cluster: ah, individual manufacturers to give financial policies, are indeed able to ease the financial pressure, but fundamentally depend on the strength of the dealers themselves, and we certainly lose money in February, easy to disclose how much loss it?
group Wu: Take SAIC Roewe, for example, the entire February, the company expects a loss amount is at least 1 million, because although the company can not operate under normal epidemic, but wages, we will not owed a cents.
9, ghost trolley cluster: Although the date for the resumption of work there is not a definitive statement, but whether it is ready to fully return to work? If the group can return to work if you can do the full job?
group Wu: We regularly communicate with employees, the company has nine other provinces due to return an officer, has been isolated at home more than two weeks, and is currently in good health. As long as the order was given to return to work, all personnel at all posts.
10, ghost trolley cluster: It is that you determine, in a short time, traditional sales and maintenance of way, will change it? This new way, can replace or how long it takes to replace the traditional model? After the outbreak, whether the vehicle will markdowns?
group Wu: there must be a change, I said, now we have to carry out online to see the car, as well as live Internet sales business selling cars, some young owners are more accepted in this way, although in terms of the transaction has not been much improvement, but at least they can play a role in extension off, and, over time, this sales model will be gradually pay attention to it, will also complement the traditional sales model. Now the number of after-sales appointment, was gradually rising trend, I believe that after the outbreak, the amount of sale to the shop certainly be the first outbreak in sales. At the same time, we are also against the owners were on-site maintenance service that way, has also been recognized by many owners. However, when to replace the traditional mode, I think so, the traditional sales model with network sales model will coexist for a long time.
The policy depends given by manufacturers, meshThere were no incentives introduced in the sale of cars. As for whether there are promotions policy after the epidemic, we will promptly communicate with the manufacturers.
Huatong Automotive Message: I believe that the epidemic will soon be over, as a mature vehicle sales business, we are never afraid of difficulties, support of manufacturers, there are efforts of all staff, there is a minority owner of the trust, we have full confidence bottomed out, to ensure the shortest time to reach the sales return, at the same time, we will also continue to support China on the owners to give back.