According to epidemic latest news shows, this war after the Spring Festival “plague”, is expected to control the development of new outbreaks of the crown more quickly than expected time. Some epidemic is not serious auto 4S shop area, will be officially fully resumed in February 24, it also allows many dealership executives and investors very happy.
However, the joy is still hidden behind a lot of frustration and lonely, helpless in the original dismal market, the epidemic worse. February sales of almost neutral status quo, let the car 4S shop has been stretched liquidity part, is lonely, auto 4S shops can stand the long wait, perhaps not to the market recovery has already begun someone left behind.
Today, car dealers are facing difficulties because of the epidemic in the past and will not instantly disappear within a short time will always affect their development, and even some had become weak auto 4S shop, unbearable weight.
Therefore, we must continue to focus on the survival status of auto 4S shop, 4S shop to help more brands go more stable, farther ……
[ 123] To this end, the car from media cluster ghost trolley car joint Wenxuan, Kanto car network, six laps the car, the car forum Xiaoqing, Yu sister range of children, heard about the car, the car Jue Luo, dragon car, north automobile market, No. One car, Harbin buyers guide, control concept, banner Kan car, sports car live music, a car and listen to me, China Ji shelterbelts and other northeastern provinces and four municipalities from media platforms and websites jointly launched the “White Paper car dealers survive the status quo.” series of reports. February 20, ghost brother take you closer to the Great Wall Hover 4S shop in the form of telephone interviews, to explore in depth understanding of their current situation and the difficulties encountered.
As of February 20 the Great Wall Hover 4S shop has not yet officially return to work, for privacy reasons, we use a pseudonym Yunlong into the 4S shop, general manager of Great Wall Hover ( Gongsun Sheng) instead.
1, ghost trolley cluster: February 10, your company has a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? What is the status, exactly when the official business?
Great Wall Hover Lives Case: return to work after February 10, in accordance with the relevant requirements, not normal business. Adopted a flexible working, while ensuring basic services to meet customer demand, minimize the number of staff to work;
Now, each store sales personnel remain in the post 2-3, 5-6 after-sales staff people, this is just the normal state the number of one-tenth of staff;
at present, the epidemic affected customers to shop less car, low sales volume, and the center of Harbin parts library is not open, so enter the store sale station amount is very small. Official business hours had been set is February 21.
2, ghost trolley cluster: affected by the epidemic, if your brand has launched OEMs responses to the dealer? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Great Wall Hover Gongsun: Great Wall OEMs for the first time introduced the outbreak response measures;
our shop have also been efforts to respond to the measures during the outbreak, epidemic prevention plan developed by General Manager the main responsibility for the establishment of the store and epidemic prevention teams, departments headed by medical personnel, full participation “Contagion” in the past. And asked staff must wear masks at work, on duty can not be in contact with field personnel, and not commuting passengers using public transport, arrange for staff twice daily temperature measurement, in-store set up isolation rooms, to prepare an adequate prevention tools such as disinfectant and masks, public transport employees need to isolate themselves at home for 14 days assign someone to shop twice a day full disinfection;
to set the temperature at point guard, into the store for all staff and customers are required to carry out temperature checks, if found abnormal body temperature personnel, reported the isolation process, if there is staff or the customer does not wear a mask, and the timely provision of spare my shop masks, and required to wear after completed before entering the store, to ensure that all personnel into the store are wearing masks of the state, and in the name of the guard, into the store only after a detailed registration records basic information contact, body temperature, whether wearing masks.
3, ghost trolley cluster: Although the Chinese New Year last February, but it is expected to lastHow much difference will the same period? Please tell us about progress since the week the sale and after-sales store amount of turnover respectively?
Great Wall Hover Gongsun Sheng: a far cry compared to last year; since February 10 Flexible working shop sold forward an average day 2-3 group, sold a total of 12 vehicles, since the sale value of one week about 10 million.
4, ghost trolley clusters: in February by the biggest impact of the epidemic is that sales or sale? Value compared to last year the percentage is expected to be poor?
Great Wall Hover Gongsun Sheng: Whether sales or sale have a great impact; For security reasons, the customer can choose not stop this time, expect a difference of about 70% -80 percentage compared with last year .
5, ghost trolley cluster: OEMs whether to cancel the assessment index in February? Inventory ratio is about how much? What percentage of difference compared to last year? If the March assessment indicators whether recovery can bear got?
Great Wall Hover Gongsun: Great Wall factory canceled the assessment index in February; January 24 – February 21 since nearly a month has not officially opened, led to the current inventory ratio of 2.2; relative to last year ratio of about 70 percentage difference; if the March assessment indicators on the restoration of the current pressure, because they do not know the epidemic completely over time, even from the end of the beginning of the epidemic, but also need at least a month or so of recovery and adjustment.
6, ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Great Wall Hover Gongsun Sheng: the Great Wall Hover manufacturers dealer support policies; now guarantee operating cash flow rationalization; I shop a percentage of the vehicle 99 is in the form of acceptance of purchase;
a month interest in about 100,000; the most difficult part of that cash flow.
7, Douche ghost cluster: In view of this state,February is expected to be a loss how much money? How long the store can hold? If the epidemic continued for 3 months, which links the first to highlight the problem in? Into the car expenses, rent or personnel expenses.
Great Wall Hover Lives Case: February estimated loss of nearly a million; we shop adhere to six months should be no problem; if the epidemic continued for three months, the first to highlight the problem will appear in the cash flow aspects, reflected in the forward car expenses and personnel expenses.
8, ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Great Wall Hover Lives Case: Currently the shop is nothing but battle casualties case; but there are isolated cases of employees return voluntarily.
9, ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of customers into the store, ask the epidemic which will give customers change behavior, to respond to customer behavior change’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
Great Wall Hover Gongsun Sheng: Because the impact of the epidemic will not consider customers into the store to look at cars, there are some customers from the traditional into the store to see the car into a vehicle in the form of counseling network;
[123 ] I shop online exhibition launched to look at cars, webcast the form of promotion to drive sales, different departments have different forms of broadcast network, the maximum extent possible to promote sales;
At present sales network accounting for 45 percentage; I shop there have been on-site maintenance services, but currently there is no customer demand for on-site maintenance, because the current epidemic impact for customers before the end of February due to maintenance carried out deferred maintenance service, after the customers to choose the epidemic into the store maintenance is not currently selected on-site service.
10, ghost trolley cluster: In response to reduced liquidity caused by the epidemic, whether OEMs increase in the sale of a preferential models? Whether on business subsidies policy?
Great Wall Hover Gongsun: Great Wall factory currently no preferential increase in the sale of models; nor have subsidy on business policies.
4S shop, general manager of Great Wall Hover “Gongsun” Message: outbreaks of disease in 2020, has been entered for this downtrend Chinese auto industry is undoubtedly worse. They will face tremendous pressures and challenges in the short term. Car sales market competition intensified, it has moved from the Red Sea to dark red. As Harvard brand dealers we have quick response, innovative marketing mode, tap more sales opportunities. I believe in the future of the national industrial policy stimulus, with the support of the Great Wall automotive OEMs “three minus three Fu” policy to deal with the epidemic, we will weather the storm. Not a winter make life difficult, nor a spring would not be coming, let us together to meet the “spring” of it!