In 2003 SARS outbreak, to shop online shopping platform under development soil, the country officially open “electricity supplier era.” After 17 years, we will be off-limits novel coronavirus family, the familiar scene repeat itself again. However, because of the influence of the novel coronavirus, the industry moved online from the line, gave birth to a variety of cloud Live project. Among them, the new car market can be said to live the automotive industry gave birth under the new crown virus affecting most groundbreaking form of propaganda.
In general, the traditional forms listed primarily by car communication to the public dissemination of the intermediate point (media) and then transfer the information. But with the advent of the Internet broadcast form, meaning that the new car market will direct docking C-terminus, with the public face to face transmission of information. Sitting at home, no contact, no staff mobility, which is clearly the most effective way to spread the epidemic period. But for the new car market accustomed to the traditional way of the masses, live platform really become a new arena for the new car market it?
The essence of the new car market officially announced to the world new car sales, the traditional mode of transmission is based on media mouthpiece of the news release out, for consumers, is always the lack of real conference experience. But the content of the new car market performed live on the network, which means eliminating the intermediate links spread, so that consumers can more intuitively feel the charm of market conference, so that information transfer car prices more directly, also expressed more three-dimensional.
For propagation itself, does further webcast to narrow the distance between the car companies and consumers, so that the transmission of information more directly. According to statistics, in the first half of 2019, the webcast users has exceeded 400 million people, a huge user base to make the live industry is full of opportunities. The car prices are also aimed at this large user base, the spread width, this car will give enterprises unprecedented vast space.
When it comes to the new conference, Xiao Bian first thought Apple’s new conference; Apple’s new conference can be said such “webcast type” among the conference leader. Different from ordinary conference, Apple’s conference can revitalize the original rigid product data and highlights in the form of speech, the audience in the screen immersive interactivity, this is the point where the success of the Apple press conference .
but for the car companies, launched a year as many as a dozen new models, ranging from 5,6 money, even in a situation of poor car prices, at least the year will launch a new car. But in so many new products, how to draw the dissemination of results will be an important issue to think about car prices. After all, live in the face of the consumer, the traditional reading read back pass is issued can be said to have no effect. Xiao Bian added more curious, in this environment gave birth to whether a formal conference in comparable with the Apple car prices, which would create a precedent for the way the new release.
in the network prevalent today, it may have given us a false sense of omnipotence, but throughout the webcast is just a propaganda channel car prices. In terms of interpretation of the new car information, still requires a corresponding media practitioners to conduct deeper analysis.
but have to say that the new car market is indeed webcast so that more people can be more intimate contact directly with the conference, which has broken through the boundaries of the past, from the communication point of view, the impact of this is undoubtedly positive. And with advancing technology, this type of online conference will be more and more, this outbreak is just one assist.
Network linearBroadcast to car prices have added new channels of communication, but for now the live industry, its maturity and standardization to be improved. For car prices, which directly interact with the mode of transmission is needed is a more rigorous planning and the C-terminal, otherwise there is a problem no doubt is a joke in the whole network broadcast. But this also affects the side of the car enterprises innovation conference idea, give us a more innovative publishing, further feel the charm of the new car products, natural for us was excellent.
(Source network, intrusion deleted)