Holden Motor Company was founded in 1856 and headquartered in Melbourne, Australia. The company an important figure in Mark Reuss (Chairman amp; Managing Director). The main business is the production of cars and engines, the number of employees 6,500 (2007.11), its parent company General Motors. Holden is GM’s design and engineering center.
Australia’s Holden Motor Company (Holden) in Australia’s history has a very special place, because the first Australian continent by the Australians own a production car ldquo; 48-215 rdquo ;, is open from Horton out of the workshop. To explore Horton’s history, dating back to a century ago needs. Business horses and riding equipment Horton started the company in 1914 to help customers produce custom car body, which is the first step in its long mileage of the automobile industry. After 10 years of development, it became body suppliers of General Motors in Australia, and in 1931 the Australian subsidiary of General Motors and the United States formed a joint ldquo; General – Holden Motors Corporation rdquo; (since 1994 alone use ldquo ; Holden Motor company rdquo; the name). Since 1948, Holden began producing their own models, first time in history a car belonging to indigenous Australia 48-215 offline in the year, from Houghton become synonymous with the Australian automotive industry.
In addition to a small amount of GM’s US production models, Holden has a lot of successful development of their own products, including eight consecutive years ranked Australia’s best-selling car in the mid-level Commodore, has been ranked in the high-end car sales in Australia before the Statesman 5 / Caprice models and local Australia’s most popular sports coupe Monaro. Horton is currently the company’s total of 20 kinds of models, from small cars to four-wheel drive hatchback’s SUV, from sedans to commercial pickups, everything, to meet the market demand for complete model range to a great extent.
Holden’s pursuit for high quality, not only in its products, for which there is meticulous customer service, customer-centric principle has become the company’s continued development and the MacaoAfricans widely accepted core driving force. Over the years, Horton companies are ldquo; Australia’s 100 most reputable companies rdquo; 5 Wei front ranks. Before 2003, it has been Australia’s largest car market share of occupants. In addition, it is the engine, transmission and chassis aspects of R & D and production capacity are in a leading international level, plays an important role in the US GM’s global product layout.
Today’s Houghton has more than 9000 employees, has produced a total of more than 6 million vehicles. It gradually developed into a global car company from a local car brand, only in 2001, Horton’s exports have A $ 1.16 billion, and estimated that by 2005 it will have a third of the products will be exported to foreign countries , exporting countries including the United States, the Middle East and Korea. It currently occupies GM Daewoo Auto 42.1 percent stake, in addition to Suzuki and GM’s (ISUZU), Opp (OPEL) and Saab (SAAB) have close relations of cooperation. Weathered many storms Holden Motor Company is proud Australians, the Australian automotive industry which is most worth writing chapter.
Horton century-old company is the pride of Oceania automotive industry, the brand since 1856 began to use in Australia, Holden was the company mainly engaged in the manufacture and transport of metallurgical products. Horton has been involved since 1914 Body Manufacturing industry. In 1931, the Australian subsidiary Holden and General Motors formed a joint ldquo; General – Holden Motors Corporation rdquo; (since 1994 alone use ldquo; Holden Motor Company rdquo; the name), has since become a leader in the Australian automotive industry . In 1936, the company headquarters and production, service, marketing and other departments in Melbourne, began the rapid development of automobile production in Australia. In 1948, the continent of Australia’s first self-produced car ldquo; 48-215rdquo; that is to open out from Holden factory. Horton’s logo is a lion ball of red medallion, its design inspired by an ancient legend: the Rolling Stones Egyptian lion head scene inspired the invention of the wheel. Houghton today not only dominate the Australian motor racing, but also to forge a strong engine is famous for bird red lion also more symbolic meaning.
Horton has a lot of their own successful development of products, including eight consecutive years ranked Australia’s best-selling luxury sedan in the Commodore, Statesman ago has been ranked in the high-end car sales in Australia 5 / Caprice models and popular local Australia the two-door sports car Monaro. Before 2003, Horton has been Australia’s largest car market share of occupants, the car has so far produced more than 6 million, to become a global car company, in 2001, exports have only A $ 1.16 billion, is expected to in 2005 there will be a third of the products are exported to foreign countries.
Horton in the engine, transmission, chassis side of R & D and production capacity are in a leading international level, with three well-known engine production line, namely FII, V6 and HFV6. Buick Royaum equipment ALLOYTEC V6 all-aluminum engine is made in Port Melbourne Houghton most advanced engine factory. Horton is a global supplier of General Motors engine and transmission, the superior quality of the engine system was equipped with a variety of GM cars in the noble family, and exported four continents. In 1999, the total export engine Horton reached 3 million in 2001, the export volume V6 and FII respectively reached 10 million units and 16 million units.
It is particularly worth mentioning is that in the V8 Supercar Car Race, one of the world’s four major automotive events, Holden’s strong momentum to get fuller play. The vehicle body production in the game as a prototype car, predetermined 5-liter V8 engine, the maximum speed is limited to 7500 rev / min, the maximum horsepower most of the car has reached about 620, peak torque of about 620 Nm, maximum speed of 300 kilometers, almost close to the level F1. The Holden Racing Team V8 Touring repeatedly won the Australian V8 Supercars champion, was hailed as the world’s fans ldquo; Red Storm rdquo ;.