1. Introduction
Overview
Japan Automobile Exhibition Motor Show as an international nature, the natural place to become one of the world’s major car companies select new vehicles for the first time disclosed. Moreover, more than Japan’s world-class vehicles, outstanding technical force and a large number of suppliers, there are car shows to support this, so that the focus of media attention began to be transferred to “parts Hall” (Museum of parts) part, became one of the features “tokyo Motor show” is.
However, in addition to the vehicle to enter most of the businesses outside of Japan, Korea and Taiwan, and other countries in Asia it is quite negative in terms of participation. Name
In 1954, the first exhibition entitled “All Japan Motor Show” (all-Japan Auto Silicone Newspaper Dow). Since 1964, change the exhibition entitled “Tokyo Motor Show” (Tokyo holds an ー center have Silicone Newspaper have). Theme
In recent years, the theme from the previous ‘recreational’ turned attention to aspects of ‘environmental protection’ and ‘security technology’ is. These recommendations tendencies and solutions needs, but also a strong year after year. Moreover, the concept is changing from ‘exhibition show car’ to ‘car to participate in the exhibition’, visitors can join experience test-ride vehicle and seminars to promote positive response to the diverse needs become automobile exhibition. Meeting place
early (1st – 4th), exhibition venues are held in Hibiya Park outdoor, site area of 4389 square meters. The following year (5th), because the subway and underground parking project Hibiya Park, making the exhibition moved to after the Korakuen baseball field (after yue Park Stadium) next to the park bicycle race (after yue Park Keirin field) was held. After (6th – 27th), Tokyo International see change in the city hall of Harumi (Tokyo International see the city hall) held. Compared to place before Hibiya Park, the venue expanded three times to show the interval area has expanded twice. Now (27th – present), are in place curtain Chiba City, Chiba Prefecture Zhang Exhibition (Makuhari メ ッ ã) was held. At present, the exhibition area of 40,839 square meters used, under most in comparison with the early, full expansion of about 10 times. Attendance
1991 (second9th), as most of the bubble economy period rising, so that the number of attendees over two million mark. However, the following year but decreasing by the year, mainly due to the economic downturn and changes in the value of reading view, so that the more conservative consumer class situation, gradually leave the exhibition. In addition, the social structure is one of the factors affecting the declining birthrate and aging society. 2003 (37th), pioneered the development of sub-time fare, entrance fees taken from three in the afternoon, high school and junior high school students are half price for elementary school students is free all day. The move, bringing the total number of the session, admission is 142 million people, far exceeding the previous attendance of 1.27 million person-times, and finally the admission by the past 12 years has been to reduce the number slightly inhibited. Crime
More recently, further found that the display area of the tire and parts manufacturing plants, the degree of attention due to less product itself, so the development of the exhibition model to use to improve the degree of skin exposed way, only more striking. Therefore, the vehicle no longer the main objective of the exhibition was to model targeted visitors a lot. In addition, the situation candid exhibition model and was arrested by police are also a lot of crime in the form of car shows. To this end, laissez-faire overexposure manufacturers, the need for provision of exhibition models wearing clothing constraint, came to be argued with. Separation and integration
In 1999– 2005, the exhibition for the anniversary of the restoration activities. However, the exhibition is divided into types of vehicles cars, motorcycles and commercial vehicles are two types, each year intervals, individual held. 1999, 2001, 2003 and 2005, the merger of cars and locomotives for the exhibition; in 2000, 2002 and 2004, commercial vehicles exhibition alone. In 2005, as the last term of the respective exhibitions. In 2006, no exhibitions. Since 2007, passenger cars, commercial vehicles, motorcycles and related parts will merge exhibition. Going forward, this exhibition will be held every other year to book adjacent, held every two years. Tokyo Motor Show TV
held every year in late November (shortly after the end of the exhibition), broadcasting referred to Nagano, Shin-Etsu broadcast production, broadcast “Tokyo Motor Show in Tokyo TV broadcasters in the production and broadcasting of special programs “(Tokyo Motor Show TV).
), “Detroit show” (North American International Auto Show; NAIAS) Chan hailed as ‘the world’s three major auto show’.
In recent years, will also be “the Paris Motor Show” (Paris Mondial de l’Automobile), “Geneva Motor Show” (Geneva International Motor Auto Show) Like hailed as ‘the world’s top five auto’.
Tokyo Motor Show Tokyo Motor Show is the shortest of the five auto show in history, known as “Asia’s benchmark car”, founded in the 50s of last century, held every odd year in autumn.
Tokyo Motor Show is the world’s five largest auto show in the history of the shortest, founded in 1954, every odd year in autumn sedan held-numbered years for the commercial auto show, is Asia’s largest international auto show, it has always been a variety of Japanese domestic production mix play a leading role in the small car arena. The pavilion is located near Tokyo Chiba Makuhari Messe, it is the world’s latest and best conditions Exhibition Center. Exhibits on display are mainly vehicles and auto parts.
One of the characteristics of this car auto show is very much more than people can not remember almost anything strange models have, but not a concept car, but mostly in small cars. The sheer variety of models, precisely reflects the delicate Japanese lies. For example, in Japan there are a lot of cars designed for the disabled, such vehicles after opening the door, the driver’s seat will automatically turn 90 degrees for easy ride, there can be hand brake control, etc., which is to enable people with disabilities also enjoy the benefits and convenience of car culture.
Moreover, Japanese auto makers will be to gender, ages, etc. to design different models. Made a example, if there are six levels in the positioning of the car in Europe, then it is likely to have as many as 15 in Japan! Due to fierce competition in the market, shrewd Japanese businessmen have long become numerous small market segments, and the difference between the car after the retrofit is often very small, most of the time just to change a particular technology or design. It’s no wonder those complex models will make the industry the Tokyo Motor Show are seen to dizziness. And interestingly, Tokyo Motor Show in a lot of cars outside Japan’s markets are not selling, a big reason is that it is positioned too fine, can not find corresponding to the size of the market abroad.
Tokyo Motor Show is Asia’s largest international auto show. First NationsInter Auto Show began in 1954. Tokyo has a deep impact on the world auto market, for the Asian automotive market is more important significance. The exhibition was held in Chiba, Japan, Tokyo neighborhood, its various types of electronic equipment to make a three-dimensional display auto show visitors the “dizzy” wonderful feeling. 1999 Tokyo Motor Show a record number of visitors reached 1.4 million, a world record, which shows its excitement level. Compared with other major Western auto show, auto show Japan’s East Asia has more charm. Japanese manufacturers of a variety of shapes beautifully compact, high-end car interiors can always become the protagonist of the show. Tokyo Motor Show annually rotating basis cars and commercial vehicles in 2003 Tokyo Motor Show exhibits highlighting the commercial vehicles and motorcycles. Tokyo Motor Show has distinctive features: the Japanese domestic automakers produced varied, mix of small cars has always been the main character of the show. At the same time, a variety of automotive electronics and technology is also a major highlight of the show.
2, the process
2009 41st Tokyo Motor Show on October 23 officially opened in Chiba, Japan. Despite the impact of the financial crisis, the sharp drop in the size of the exhibition, but this show poster and the official website of the design is still pink cartoon: cute hot air balloon car floating over Tokyo, and even the “Tokyo Motor Show 2009” also used this title candy font looks people feel good and relaxed. As the theme of “Fun Driving for Us, Eco Driving for Earth” shown, “fun” and “green” this year’s Tokyo Motor Show will be the keyword. In terms of specific exhibits, the world’s first models will be hybrid and electric concept car based, despite the small number of new products, but the theme of the show is still very appropriate. Throughout this year’s heavyweight Motor Show, the Tokyo Motor Show 2009 will obviously not like the Shanghai Auto Show in April as hot, thin, impetuous, it will not be like the Frankfurt Motor Show in September as star-studded, numerous spectacle, even less than the size will be held in December Los Angeles Auto show …… However, the absence of many European and American manufacturers of low tide at the same time contribute to the Tokyo Motor show, the Japanese manufacturers also reflects to some extent in strategic contraction overAfter the adjustment, will choose a new energy vehicles as the main direction of the future. Consolidate the existing market position and seek new breakthroughs, and strive to maintain in the new round of competition in the market dominant position it can be said to be a common goal of all the Japanese brands.
3, the theme of the meeting of the
theme of the exhibition
1954 car production automobile の で ki ru Ma – de 1955 The automotive industry is the history of comprehensive industry automobile industry wa Cong together industry 1956 cars automatic car の history Artworks 1957 road. traffic. Automotive Design Road # 12539; traffic # 12539; automatic car video game za イ nn 1958 transportation ethical improve traffic channel DS の up 1959 car of the future Tomorrow’s automatic car 1960 new Road Traffic Act quickly understand the new Road Exchange Act early points ka ri 1961 trade liberalization control domestic cars love with sports expand trade liberalization wo control え made cars like to use campaign launched 1962 love to use China-made cars and traffic problems made cars love with と traffic problems in 1963 like to use China-made cars domestic cars love 1964 Japan’s roads, current situation and future in nearby roads, the status quo と with 1965 honors the future of automotive technology automatic vehicle technology の 1966 honors your best driving
traffic safety, emissions quot; You best Driverquot;
traffic safety, exhaust Genki Gas Co., 1967 Traffic Safety Science arena, traffic safety, emissions traffic safety SCIENCES U ー cropped one, traffic safety, exhaust Genki Gas Co., 1968 safety and pollution safety と pollution 1969 highway safety driving method , pollution, CO countermeasures highway safety の ri na go party, pollution, CO Dui policy 1970 and the car better tomorrow car people と い の Yori yo tomorrow 1971 – – – – – – – – – – – 1972 – – – – – – – – – – 1973 – – – – – – – – – – 1975 car equipped with life . Ku ra ma ni shi wo ku ru の se te. 1977 everyone’s car. Everyone in the world. Mi san na の ku ma ru, Mi san na の world. Rich 197 980 years – combining all vehicles – the 1980s の Yutaka ka sa understands – se ka い ru ma wo knot bu ku ta ち –1981 better life, indeed the vehicle. Yo yo ri ra twilight い shi, indeed carbonate from kana ma. 1983 car, animated, expand world. Ku ma ru, い い ki ki, industrialization ro ga ru world. 1985 running culture. The new generation of vehicles. Go ru culture. Ku ma ru new generations. 1987 running joy. And the car’s heart in the future. Go hi び ru. People と の Suites carbonate from ma ki ki メ future.1989
go free. Hi-ga ー Suites stimulate wo su ru Earth. 1991 found that the new relationship. people. car. Earth. Requested Procedure See new relationship. People # 12539; carbonate from ma # 12539; Earth. 1993 vehicles, technological innovation. Free, natural and comfortable.
on the evolution in the range carbonate from vehicle ma, Techno Bakelite ー イ Silicone Newspaper nn. Free-ni, ni nature, comfort-ni.
Ecolution (Ecology + Evolution) In Car Innovation 1995 dream feeling. Comfort in the vehicle. Sense ji ru dream. Ku ma ru ru ji sense. 1997. . – and your car – zu # 12539; na # 12539; gu – na ta と ku ma ru – 1999 next start. The vehicle changes. Earth change. Requested Procedure future go. Ku ma ga Bian wa ru ru. Earth ga Bian wa ru. 2000 full of personality. Earth distance running. Do tomorrow. The Man personality load. Earth wo go ru. Wo zu carbonate from tomorrow. 2001 open this door! Illuminate the future of the vehicle.
vehicle. Future “here. Fan door” Open the door! The Automobiles Bright Future.
carbonate from ma. Future wo “Hina # 12539; ra # 12539; ku” 2002 premonition evolution. Playground commercial vehicles. Evolutionary の feel. Dong ku ku ru su ta ji ma の ア Rousseau. 2003 now, the challenge of the heart. Challenge to Change
– hope and to believe in – i ma, pick む heart. Challenge Change
– I hope そ shi te convinced that understands –2004 human vehicle. Vehicle partners.
Commercial and well-beingVehicles Vehicles for people. Vehicles as partner.
Dong ku ku ma ru と car tael 2005 to control the future well-being, starting from Tokyo.
people to describe the blueprint, the new proposals all vehicles. quot;! Driving Tomorrow quot; from Tokyo
Mi san na ga U CORONATE described ni ~ te ru, ru ma ku の べ te-ni-su new proposal. 2007 master News, Contact
in the world, for the future, it is news. Catch the News. Touch the Future.
ni world, future ni, ni ュ ー su desu. 2009
1954 (1st) to 1970 (the 17th) the theme of the exhibition, the theme “PR display area” shall. Because, at that time and there is no clear and consistent theme of the exhibition. 1975 (21th) onwards, officially presented as the theme of the exhibition unanimous. Exhibition period
1st April 20, 1954 – April 29 Hibiya Park 254 Club 267 547 000 people cars, commercial vehicles, motorcycles
2nd May 7, 1955 – May 16 Hibiya Park 232 Club 191 sets of 784,800 people cars, commercial vehicles, motorcycles
3rd April 20, 1956 – April 29 Hibiya Park 267 Club 247 598 300 people cars, commercial vehicles, motorcycles
4th May 9, 1957 – May 19 Hibiya Park278 Club 268 sets of 527,200 people cars, commercial vehicles, motorcycles
The 5th October 10, 1958 –10 after 20 park bicycle race community 256 302 519 400 people cars, commercial vehicles, motorcycles [ 123] 6th October 24, 1959 – November 4 Tokyo international community see the city hall 303 317 653 000 Taiwan people cars, commercial vehicles, motorcycles
7th October 25, 1960 -11 May 7 tokyo international community see the city hall 294 358 812 400 Taiwan people cars, commercial vehicles, motorcycles
8th October 25, 1961 –11 May 7 tokyo international community see the city hall 303 375 units 952 100 people cars, commercial vehicles, motorcycles
9th October 25, 1962 – November 7 Tokyo international community see the city hall 284 410 units 1,049,100 people cars, commercial vehicles, motorcycles
10th October 26, 1963 – November 10 Tokyo international community see the city hall 287 441 units 1,216,900 people cars, commercial vehicles, motorcycles
11th September 26, 1964 – October 9 Tokyo international community see the city hall 274 598 units 1.161 million people cars, commercial vehicles, motorcycles
12th October 29, 1965 – November 1 Tokyo international community see the city hall 243 1 642 Taiwan465 800 people cars, commercial vehicles, motorcycles
13th October 26, 1966 – November 8 Tokyo international community see the city hall 245 732 units 1,502,300 people cars, commercial vehicles, motorcycles
14th October 26, 1967 – November 8 Tokyo international community see the city hall 235 655 units 1,402,500 people cars, commercial vehicles, motorcycles
15th October 26, 1968 – November 11 Japan Tokyo international community see the city hall 246 723 units 1,511,600 people cars, commercial vehicles, motorcycles
16th October 24, 1969 – November 6 Tokyo international community see the city hall 256 722 units 1.52 million 3,500 passenger cars, commercial vehicles, motorcycles
17 th October 30, 1970 – November 12 tokyo international community see the city hall 274 792 units 1,452,900 people cars, commercial vehicles, motorcycles
18 session of October 29, 1971 – November 11 tokyo international community see the city hall 267 755 units 1,351,500 people cars, commercial vehicles, motorcycles
19 th October 23, 1972 – November 5 East Beijing international community see the city hall 218 559 units 1,261,400 people cars, commercial vehicles, motorcycles
20th October 30, 1973 – November 12 Tokyo international community see the city hall 215 690 station 1220003000 cars, commercial vehicles, motorcycles
21th October 31, 1975 – November 10 Tokyo international community see the city hall 165 626 981 400 Taiwan people cars, commercial vehicles, motorcycles
22 session of October 28, 1977 – November 7 tokyo international community see the city hall 203 704 992 100 Taiwan people cars, commercial vehicles, motorcycles
23rd November 1, 1979 – November 12 tokyo see the city hall international community 184 800 1,003,100 people cars, commercial vehicles, motorcycles
24th October 30, 1981 – November 10 Tokyo international community see the city hall 209 849 units 1.1142 million people cars, commercial vehicles, motorcycles
25th October 28, 1983 – November 8 Tokyo international community see the city hall 224 945 units 1,200,400 people cars, commercial vehicles, motorcycles
26th 1985 October 31 – November 1 Tokyo international community see the city hall 262 1032 Taiwan 1,291,500 people cars, commercial vehicles, motorcycles
27th October 29, 1987 – November 9th Tokyo international See the city hall community 280 960 units 1,297,200 people cars, commercial vehicles, motorcycles
28th October 26, 1989 – November 6 Makuhari Messe 349 Club 818 sets of 1,924,200 people car, businessCar, motorcycle
29th October 25, 1991 – November 8 Makuhari Messe 352 Club 783 sets of 2,018,500 people cars, commercial vehicles, motorcycles
30 th October 22, 1993 – The November 5 Makuhari Messe 352 Club 770 sets of 1,810,600 people cars, commercial vehicles, motorcycles
of the 31st October 1995, 27 – November 8 Makuhari Messe community 787 361 152 Taiwan Wan 3300 people cars, commercial vehicles, motorcycles
32nd October 1997, 25 – November 5 Makuhari Messe 337 Club 771 sets of 1,515,400 people cars, commercial vehicles, motorcycles
33rd in October 1999, 23 – November 3 Makuhari Messe 294 Club 757 sets of 1,386,400 people cars, locomotives
34th November 2000 1 – 4 November Makuhari Messe 133 Club 251 Taiwan 177 900 people commercial vehicles
35th October 2001 27 – November 7 Makuhari Messe 281 Club 709 sets of 1,276,900 people cars, locomotives
36th, 2002 October 30 – The November 3 Makuhari Messe 110 Club 224 sets of 211,100 people for commercial vehicles
37th October 2003 25 – November 5 Makuhari Messe 268 Club 612 sets of 1,420,400 people cars, locomotives
38th November 2004 3 – November 7 Makuhari Messe community 113 206 units of commercial vehicles 248 600 people
39th 2005 October 22 – November 6 Makuhari Messe 239 Club 571 sets of 1,512,100 people cars, locomotives
40th October 2007 27 – 11 November Makuhari Messe 241 Club 180 1425800 people cars, commercial vehicles, motorcycles
41st, 2009 Makuhari Messe society million units of cars, commercial vehicles, motorcycles
In 1954, the first session of the “All Japan Motor Show” (All Japan automatic car Silicone Newspaper Dow) quite successful, with more than 547,000 visitors and 254 exhibitors admission, featured 267 cars within 10 days. Because, for the first time the exhibition as the leading commercial vehicle. So, the exhibition site only 17 cars. Since 1964, the name changed from the original exhibition “All Japan Motor Show” to “Tokyo Motor Show” (Tokyo holds an ー center have Silicone Newspaper have). In 1973, the international energy crisis, so that the organizers decided to cancel the 1974 exhibitions and decided this exhibition should be replaced every two years. In 1989, still in use today to migrate to the site of the “Makuhari Messe” was held. Because the increase in public demand for daily car, so this exhibition is dominated by the concept car. In 1999– 2005, the exhibition for the anniversary of the restoration activities. However, vehicle exhibition area is divided into cars, commercial vehicles and locomotives are two, at intervals of one year, the respective hold.