Introduction | Advance price king or performance control?
Who is the king of the second camp in Cadillac and Lexus? I have always been a mystery.
A few days ago, the car gathered a rankings of the 2020 luxury car. The reading volume will soon reach 300,000, and 300 comments. Sure enough, the most lively discussions in the comment area are: Trickle dispute.
Because Lexus is the second camp according to the number of people, it is the first according to the official announcement of Cadillac.
1. Which is the number of hazards and official number?
Here, the car gathers will put a more common table: look at the number of dangers and official announcement, clearer.
From the official number, 230,007 Cadillac is still more than 223,700 vehicles in Lexus, win with 6,300 weak advantages. But if you look at the number of dangers, the strange thing happened: 
Lexus has reached 235,452 in 2020, and the number of dangers in Cadillac is 227,104, and the Japanese have exceeded 8,300! How is this going? Cadillac lying?
No one is lying. The reason may be two: parallel imports and inventory release.
Let’s introduce parallel imports. The official sales of the luxury brand refers to the number of wholesale to the 4S shop. But except for 4S shop, a small number of people will also purchase cars in parallel. This part of the sales will not be included in the official data, but they will definitely pay the strong insurance, so there will be a situation in which the number is higher than the official number.
In particular, since October 2019, the parallel imported cars in China cannot be declared, and there are car dealers to hoard a certain amount of Lexus LX570. These cars are “profit dairy” generally increase prices 30-500,000.
However, since January 2021, the country’s car can’t be on the card. So before the previous car, the baby has to quickly shot, so far in December 2020.
Similar to “foreign companies own”, these people haveWill not react in the official sales.
Let’s talk about Lexus official channels. The Sino-Rules LX has three, and it is also a national five standard. It is also facing the dilemma that cannot be on the card in 2021, so 4s will also have a concentrated card. Of course, LX has sold more than 4,000 in 2020, main sales or ES, RX, NX and other models.
Lexus sales have a feature: quota. Tight (jiā) pretty (jiagrave;) The car is assigned to each 4S, if the sales volume can get more fare, such as LM, that is, the legendary “Sorry, we can give the biggest offer only price “800,000” car.
So some Lexus 4S shop in order to rush performance, “purchasing” some ordinary models, high performance, can get the factory return and get quotas. But at the end of the year, these “purchasing” models have been exported to find real users, after all, they must return funds. So the number of hazards has increased.
Data show that the number of more dangers in Jexas in 2020 is nearly 12,000 more than official sales, and the most brand of brands.
So from a rational market analysis point, Cadillac is a king of the second camp.
Second, the second camp battle, what is the movement?
If you look at the sales trajectory of two brands in recent years, Cadillac has always pressed Lexus, meandering. In 2017, the annual sales gap in the Chinese market reached 54,000. 2020, Rexus is the closest year of Cadillac.
If you look at the monthly sales of 2020, it is more thrilling. In the past morning, with the spring and the epidemic, the doubles fell to the bottom of the valley. After the spring, two brands quickly recovered, and the Lexus moved faster. Because Shanghai is influenced by the epidemic, performing an orderly manner, plus Cadillac Shanghai factory depends on the systematic recovery of national suppliers. All of Lexus is imported and sold high in April.
However, with the rise in temperature and the national extinguishing epidemic, Cadillac’s sales rose rapidly. June chaseThe flat opponent, in September and keep it until the end of the year.
What is this reaction?
Chinese consumers car purchase, select the weight to turn to the “five-sex principles”.
sex
, appearance is very 
sex
sense, dynamic true
sex
can, operate
Sex
,
Value exceeds high.
If you want to discuss the personality of major luxury brands, Lexus must be inverted, Cadillac must enter the top three. Decisive, brands and users from two reasons.
From the motivation of the brand, Lexus is Toyota in the 1980s in order to cater to the American baby tide, because the huge population born after the war has developed into middle production, and there is strong consumption. Its starting point is the market filling and profit return. In other words, it evolves from Toyota’s practical tool car to a luxurious tool car.
Cadillac was born in 1902, in order to remember the social elite. It is a well-deserved big brother in a three major brands, or another American luxury Lincoln’s big brother. It has always been one of the best cars in the world for a long time, because it has too many first: electronic ignition, independent hanging, V8 engine, or even precursor. When in 1983, when Lexus fell, Cadillac became a US president. We often say that Lexus is luxurious in Japanese, but it is 1989 to sell cars in the United States until 2005 returns to the Japanese market. It is difficult to say that it represents the essence of the Japanese industry. Cadillac’s birth represents the spirit of the United States. Since there are 537 songs in the name of Cadillac, the lyrics have more than 3,000 songs – the brand spirit of their singing has always been: excellence, freedom, and unrestrained. According to Hu Run’s luxury car brand research report, the average age of Chinese luxury car owners is Lexus. And Cadillac’s owner is a lot of young. The user group also determined Cadillac more personality. On the appearance, the design of Lexus has a great progress in the design, which has a great help to attract young customers. Higher spindleChina network, can be said, it is difficult to sexy.
Cadillac has always been the first of the fashion, whether in 1927, the first waterfall design of Lasalle, 1959 spaceboat element Cyclone, 1968 new Sixty SPEETWOOD BROUGHAM It is still a kind of sexy in the era by Movie Stars.
Even in the recent model, diamond cutting, word taillights, and star tongs are classic, and even inspire new forces.
The design of the luxury car is very beautiful, but it is sexy, especially the sexy of male crude, and Cadillac must stand out.
Speaking of performance, Cadillac can pick up the Lexus to pick up the mouth.
“There is no backward drive, it is not luxurious.” When BMW G28 betrayed the revolution, Cadillac became the only brand in a luxury brand.
For this persistence, Cadillac cut off the power of upright XTS because it comes from the front drive platform Epsilon. Now 3 + 3 lineups are a purely driver: regardless of the cars CT4, CT5, CT6, or SUV XT4, XT5, XT6; whether it is from the Alpha platform or an Omega platform, it is a back drive.
Young people in the Chinese market, voted with their feet. 2020 CT series sedan sales 83,000, a larger than 189 percentage.
A large part of the reason is that Cadillac’s sedan has excellent performance. Whether it is power or steering, whether it is hanging or braking, people who have opened the Cadillac car, no one is doubtful. If you are welcome, the luxury brand can be compared with the BMW, which may be Cadillac.
Performance is a piece that Lexus is the least referred to.
The highest selling model is ES, accounting for 49%; ES sales is ES 200, accounting for 57%ratio. This popular car is equipped with 2.0L natural intake engine, 10.66 seconds per 100 kilometers, performance touching.
True, less than 150,000 Xingrui can run into the 7 second part.
This model of 2.0L and 1.8L, accounting for 45% of Lexus’s total sales in 2020; and Cadillac is 2.0T. Performance dispute, high supra.
Operation is humanized, mainly refers to the design of ergonomics, car system and intelligent driving.
The entire Japanese car is not good at electronic systems. In order to maintain the “high quality reliability” rivers and lakes, including the Japanese cars, including Lexus, the technological functions of automatic auxiliary driving, are considerable Attitude.
However, in the automotive industry, the first “high-precision map” first, took the lead in Cadillac application of Super Cruise super intelligent driving system, equivalent to the ordinary ADAS system plus A pair of “God of God”, so that the vehicle can keep the road in the high-speed speed, even if the corner, raining, the night can also be competent.
In the Adas Cross of Consumer Reports, Cadillac CT6 Super Cruise Super Smart Driving System Force Tsra Model Y’s autopilot won the first place.
As for the driver, if you do not have Carplay, Cadillac’s Cue system is also touching, and the Lexus is more than enough. 
According to the US CONSUMER Reports report in 2019, Built-in Systems report, Cadillac’s CUE system has a 67-point, ranked tenth in 28 brands, which belongs to the middle level.
What about Lexus’s car? Its Remote TouchPod has only had 46 points, ranking the last one!
Of course, Americans and Japans also need to learn from their own brand and do more localized homework.
The last item is a cost performance.
Probably Lexus, the only hope to win Cadillac in the “Five Principles”.
The reason is nothing more than: Lexus is more economical, and the value is higher.
Regarding the provincial oil, we are not nonsense, and there is a credible bear fuel consumption:
Over the price of about 340,000 ES and CT5, the former is 2020 260 excellent version, 2.0L maximum power is 152KW, the owner has an average fuel consumption of 8.97L / 100km; the latter is 2020 28T platinum motion version, 2.0T maximum power 174KW, the owner has average fuel consumption of 10.81L / 100km.
It is definitely more oil in Lexus, but how much can I save?
Suppose it runs 15,000km a year, and the price of Shanghai oil prices today: No. 92 6.07 yuan / liter, 95 6.45 yuan / liter. Then the ES has an annual oil fee of 81,67 yuan, and the CT5 has a year’s oil fee of 10,458 yuan. If you run high speed, I believe me, Cadillac’s fuel consumption is very provincial – pro-test Chengdu to return to Shanghai, and the average fuel consumption of CT6 is only 6.5L.
Annual Oil Lexus ES can save 2292 yuan. Really, can 2000 in Shanghai? Especially for users who open a luxury car. CT5 power and acceleration is better, is it worth 2,000 times in the owner of the owner?
With regard to the value, it has always been a pseudo-proposition. Car gathers lazy defense.
It is very simple, Cadillac is low, Lexus is high, half a catty is eight? You have a high value, but how many flowers when you buy a car? This is a story of the monkey who speaks with “Zhuangzi”, more like.
Moreover, it is more than seven years, how much is the price of the truth truck? It is now so fast, and it is estimated that everyone will go to electric cars. The oil car is still Cadillac or Lexus. I also talk about what to keep the value.
If you don’t move, you want to sell used cars. Do you care about the feelings of new cars?
Car gathering
“Five-Dimensional Principles”Comparison, Cadillac in the brand
sex
, appearance
sex
, dynamic
sex
can, operator
sex
, Lexus is
Sex
price ratio.
With the in-depth and intelligent spread of electricization, more and more young people after 90, Cadillac sales, the big probability will still exceed Lexus.
Of course, this may be the last battle of the second camp, because there is still a regular guest: Tesla. In 2020, it was ranked fifth camp in the second camp in 2020, but it was likely to flip more than 2021, so 300,000 sales couldn’t catch up with Cadillac or Lexus. 
Good, Cadillac pure electric car Lyriq and new Ultium technology platform have been treated I have sent it, we will wait for a good show.