2019 for the automotive industry, a frozen year, due to the general economic environment led to lower purchasing power, various car brands have entered the winter period. Although the environment is so, but it is fair, at this time is the real highlight of each car brand positioning and the best time to verify their strength. Late last year, we are from each joint venture brand sales, find some of the upstream brand. Nissan, Volkswagen, Toyota and Honda. Today we’ll open the summary at the end of the first chapter of Nissan.
2019 is nearing completion, in the last month is November, Nissan sold 114,795, an increase of 3.3 percentage; January to November, total sales of Nissan 1,041,020, exceeded a million sales in 2018 than five days in advance, and the momentum is maintained, was excellent in the major car prices.
Nissan is how to do?
1, strong system power joint venture brand
In 2003, Nissan officially established and promulgated “Nissan Program of Action” in 2005, established the basic rules of Nissan enterprises and build Nissan’s core values. After that, the Nissan corresponding actions, began to reinforce the strength of the system, in order to achieve a sustained and steady development.
For Nissan have such ldquo; ten million rdquo; body mass of a joint venture, the R & D and manufacturing strength, constitute the basis for a strong system of Nissan force.
In addition to Nissan based on the past century technology, Nissan continues to enhance its own R & D level, and this year the establishment of the Shenzhen Institute of Technology. The branch will work with Nissan Technical Center, based in Huadu, Guangzhou Dongfeng Nissan joint efforts to enhance the overall strength of independent research and development.
In addition to research and development, Nissan is committed to creating a first-class manufacturing system competitiveness in the manufacturing field, vehicle factories in the Renault – Nissan – Mitsubishi Alliance (ABM) factory integrated competition power rankings achieve 8 June crown, engine plant is to achieve five consecutive years. Nissan moving steadily in every aspect of creating a brand productsReliable quality.
2, a higher-value services, better marketing experience.
With the joint venture brand effect and reliable product strength, better marketing and higher-value services also ensure the production and sales of Dongfeng Nissan. Nissan will ldquo; consumer satisfaction rdquo; the first place, and continue to improve the quality of services, allow consumers to achieve ldquo; peace of mind, effort and money rdquo; action slogan.
this year, Dongfeng Nissan response ldquo; cars to the countryside rdquo;, ldquo; deceleration rdquo; policy, launched a series of policies to bring real benefits to consumers; at the same time, released ldquo; worry-free quality commitment rdquo ;, is the industry’s first to make ldquo; 7 days replacement rdquo; commitment of joint venture enterprises. In addition, in June 16, Dongfeng Nissan for owners of the establishment ldquo; Family Day Nissan owners rdquo ;, to build a better beginner’s mind.
In marketing, in order to allow consumers to better understand the advanced technology of Nissan cars equipped this year, Nissan through the establishment of Nissan Chi Heng museum in Shanghai, to build Chi Heng at the Guangzhou Auto Show city brand experience space, through immersive, interactive scene, so that consumers feel full of Chi technology brings life tomorrow.
In addition, Nissan also through cross-border cooperation with many sports, music, culture, etc., offer consumers more exciting and dynamic brand experience. For example this year Loulan tribute to the 20th anniversary of Love Rhino # # interpretation of the art of love and dedication; new QASHQAI hand in Zhang Yishan, unlock cities. Nissan models based on different characteristics of cooperation, bringing different consumer experience, so choose a more favorite models.
to seize the user needs to make travel with a temperature
in the first half of this year, ahead of the implementation of six national news uproar, Nissan half a step ahead, clutching the needs of users, ahead of the layout, the one-step upgrade its main models for the country than the implementation of a six-country six more stringent b standard, eliminating the worries of consumers, the strength of laps powder.
In addition, science and technology development to the present, people began to pursue intelligent. Dongfeng Nissan to produce intellectual behavior day center, to let the car becomes cold temperatures. Let seemingly out of reach for a better vision of these trips, it is becoming a reality.
1, the autopilot is no longer Imagination
since shortly after the invention of the automobile, humans have never stopped to imagine autopilot. In the past, we can only imagine their faith in the film and television works, and now, off the autopilot era has been opened iceberg.
ProPILOT super intellectual drive system from Nissan, to help owners of automatic start and stop with the car, the active steering control, the vehicles are always in perfect keeping with ultra-stable, its ultra-reliable, ultra-practical level of L2 autopilot auxiliary systems, can bring a more relaxed daily commute intelligent experience for the user, so that every step of driving are comfortable and calm.
At present, the seventh generation of Nissan Teana it is equipped with ultra-Chi ProPILOT drive technology. It is worth mentioning that the East Nissan when importing this technology in the country after 380,000 km road test, a good technique to avoid the direct import ldquo triggered; acclimatized rdquo ;, more suitable for our Chinese customers.
2, green travel is a trend
to reduce carbon emissions, promote green travel is basically advocated by various countries around the world, while Nissan has been in positive action to energy saving. For example, Nissan EV will have a 70-year development history of precipitation technology, and equipped with the technology in Sylphy middot; on pure electricity.
Sylphy middot; pure power from the Leaf homologous E-Platform global professional electric car platform, at 10 billion kilometers cumulative mileage, the realization of the battery 0 major accident the perfect score, really for the consumer travel escort.
In addition, Nissan has also developed e-POWER technology that allows consumers to bid farewell ldquo; charging range anxiety rdquo ;. e-POWER drive motor it is having a fullTransmission system, including a gasoline engine with a generator, an inverter, a battery and a motor, driven entirely by the wheel motors, combined with a better acceleration of pure electric vehicles, the advantage of quiet, hybrid vehicles and fuel-efficient, without charge specialty.
in the future, Nissan advanced e-POWER will be implemented in the next two years to the Chinese market,
3, seamless connection of people and vehicles has come to life
With the big data coming era of rapid technological change things, scenes of life of all things Internet will become the future norm.
Nissan adhere to the independent research and development and technological innovation drive future development, to build China’s first major joint venture enterprises with independent intellectual property rights of the car with the system.
by a Nissan car with the system, you only need to touch of the mouth, tell it you want to hear the song, it will automatically play it to you; tell it ldquo; Are you hungry rdquo ;, it will be for you recommend nearby restaurants; even if you suddenly want ldquo; flee north Canton rdquo ;, it will help you navigate accurately, went to ldquo; poetry and remote rdquo; hellip; hellip; hellip; hellip;
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It is worth mentioning that, by the end of 2018, Nissan has been completed in the main sales models equipped with all-vehicle networking. Currently, Dongfeng Nissan car platform with access to vehicles up to 1.1 million units, setting a vehicle networking industry to break the million mark new user rate, boosting the overall lead Nissan car networking new consumer era.
future Nissan Chi Heng era
every technological innovation, is to subvert the future life of nature. The rapid development of the automotive industry, brought a depth of interaction between people and cars, and will make future cars become ldquo outside the home and workplace; third space rdquo ;. Imagine our long car ▪ ▪ people live, is with the development of technology to accelerate forward.
in the future, Nissan will continue to produce intellectual behavior daily basis, advance technology, brands and services the whole value chain of smart evolution, gradually into the smart drive, intelligent power, intelligent interconnect the three areasLeading technology and products, we continue to pose innovative fusion respond proactively flexible Chinese market and customer needs.
intelligent driving terms, in 2020, will have three models Nissan models equipped ProPILOT super intellectual drive; to 2021, will be based on the original ProPILOT ultra-intellectual drive technology on to complete a new round of technology upgrades; as of 2023, all cars will achieve its super-equipped ProPILOT intellectual drive system. Future, e-Pedal pedal integrated intelligent control technology will also be introduced to China.
Smart Power, the 2022 will also launch two new models of Zero Emission electric vehicles. In addition, e-POWER isokinetic future technology will gradually introduced. Among them, 2022, will launch two models equipped with e-POWER technology.
aspects of smart, connected, future, vehicle networking system will achieve an annual leaps and bounds iterative upgrade, service for consumers seamless connectivity.
Relying on Chi Heng Nissan, Dongfeng Nissan is to get the car will become a thinking, breathing, will communicate the Chi Heng partner, let the good people living ▪ ▪ car not far away.
Written in the last:
can be said that Dongfeng Nissan to produce intellectual behavior daily basis, to promote intelligent whole value chain of technology, brands and services evolution, is its continuous 5 million annual sales breaking all. All technical people-oriented, innovative future ahead of consumer needs and design, taking into account existing and future intelligent configuration to bring consumers a new person middot; car middot; life of fresh ideas and temperature experience, Nissan is also a sustainable future The basics.