2020 March 18, the BMW Group headquarters in Munich, Germany announced its 2019 performance and future business strategy. In the context of today’s development of new energy vehicles, BMW had to make the transformation, the transformation of a number of measures announced at the press conference.
In this article, we’ll look at BMW’s 2019 performance, as well as future development plans.
[01] BMW social responsibility
In this announcement, the BMW Group is committed to fulfilling its corporate social responsibility for sustainable management, such as product mix and strengthen efforts to reduce carbon dioxide emissions, and conducted extensive R & D investment in the future.
BMW Group President Oliver middot; Qipu Se (Oliver Zipse) in particular, said about the new outbreak of the popular European crown pneumonia epidemic, “BMW Group by anticipating the future needs of the global automotive market and adjust production to the maximum Increases degree of flexibility, “” we will make full use of all means we can take. “Moreover, he said:.” we will find the best balance point, in order to meet the health protection of employees and profitability. “
BMW Group is actively respond to changes in the automotive industry, and by 2025 plans to invest more than 30 billion euros in research and development of future travel.
[02] 50 percent cut an internal combustion engine, the acceleration of the motor
[ 123] BMW Group plans to focus on improving efficiency to offset future investments in technology. Through the development of children of modules, to maximize the overall efficiency is expected by the end of 2022 would save more than 12 billion euros. First, the time required for development of new models is reduced to one-third. In addition, from 2021 to start the process for optimization of smart electric vehicle architecture, it will cut up to 50% of the conventional internal combustion engine power system and converted to the new electric model.
[03] underGeneration BMW 7 Series will introduce a pure electric car
BMW special programs tailored to meet customer needs through detailed product and lifestyle. And starting from the next line BMW 7 Series, it will be the first increase pure electric vehicle equipped with electric drivetrain fifth generation, and will complete a total of four types of drive systems, including conventional gasoline and diesel engines and plug hybrid and pure electric vehicles. Under the guidance of electrified models, will gradually expand to more BMW models.
At the same time, BMW plans to launch in 2023 a total of 25 kinds of motorized vehicles, of which more than half will be pure electric car components. To this end, the company announced that it will continue to develop intelligent architecture to produce pure electric vehicles, plug-in hybrid and internal combustion engine vehicles.
[04] BMW prepared to do what is electrified?
BMW said the demand for electric vehicles is expected to double in 2019 to 2021, and is expected to achieve rapid growth in 2025. In addition, the average annual sales growth of electric vehicles is expected to reach 30%. In order to complete the transition as soon as possible electrification, BMW did a lot of preparation. The first is the completion of the electrification system training field 46,000 employees. Secondly, in 2018 set up a joint venture IT Critical Techworks, to ensure that the software expertise and technology security technology. The joint venture is the German IT industry’s largest joint venture, employs more than 5300 data analysis expert.
Third, direct purchase of upstream raw materials, BMW Group from the beginning of this year directly acquisition of cobalt and lithium, and deliver it to be responsible for cell production partners.
[05] BMW electrification target
BMW’s goal is by the end of 2021 the cumulative production of more than 1 million electric cars and plug-in hybrid. It will launch five with a fifth-generation electric drive technology of the new electric car. MINI Cooper SE at the end of 2019Oxford factory started production, including the past six years of steady growth in BMW i3, BMW iX3 year factory in Shenyang, China since 2021 and in Germany in the Plantinga BMW iNext Erlin plant. BMW i4 production plant in Munich.
[06] BMW Group’s 2019 results
2019, the BMW Group’s automotive division sales a new record, up 2.2% to 2,538,367 units (2018: 2,483,292 units). The group’s sales increased by 7.6 percent to 1,042 million euros (2018: 968.55 billion euros), for the first time more than 100 billion euros.
BMW brand
BMW brand, sales from 8.86 billion euros in 2018 grew by 6.8 percent to 69.2 billion euros. 2019, BMW sold 2,185,793 BMW cars (2018: 2,114,963 units), an increase of 3.3% over the previous year. In particular, since the introduction of the 8 series, luxury car sales increased by about 75%. BMW i3 electric car sales increased 13%, close to 40,000 vehicles.
MINI brand
MINI of 2019, sales fell 4.6% to 347,474 vehicles (2018: 364,135 units). Sales of plug-in hybrid model MINI Cooper SE Countryman ALL4 surged 28% to 17,000 vehicles, which contributed to the brand performance.
Rolls-Royce
Rolls middot; Royce (Rolls-Royce ) sales reached 5,100 units (2018: 4,194 units), an increase of 21.6Percent, the highest annual sales in the 116-year history of the brand.
BMW motorcycle
BMW motorcycle BMW Motorrad division achieved strong growth in 2019. The company sold 175,162 motorcycles and scooters, an increase of 5.8% over the previous year (2018: 165,566 euros), sales rose 9.0 percent to 2.23 billion euros (2018: 2.23 billion euros).