Beijing December 25, 2019 / PRNewswire / – China’s leading car manufacturer Geely launched on December 13 in the local assembly models Proton (Proton) X70 in Malaysia. This is a new step Geely after the acquisition of Proton, on the road towards globalization.
Proton X70 photo
2017, Geely acquired the domestic car manufacturer Proton, Malaysia’s 49.9 percent stake. After
the acquisition, Geely talent, channels, cost, quality, industrial chain, plant modifications and new product development in terms of the seven Proton conducted a comprehensive transformation. At the same time, Geely strictly abide by the Malaysian automotive industry regulations and requirements, to help advance the market competitiveness of Proton.
, president of Geely Holding Group, Geely Group President and Chief Executive Officer Conghui said that in order to enter foreign markets, Geely require localization strategy.
Now, Proton X70 has achieved more than 40 percent localization rate. 38 local suppliers are now able to produce complementary products, the total number of locally produced parts Proton X70 reaches 484.
From January to November, Proton’s market share in Malaysia has reached 16.2 percentage. Now it expects sales this year to be able to more than 100,000 vehicles.