from 
“
Avolitting a thousand miles “to” Thousand Miles “
, the party of the Buick brand slogan is the difference, it is far-reaching, worthy of details. For 23 years, Buick’s brand has always been actively hug, this year Buick has released a series of heavy “dry goods” and other heavy pounds, new services, new plans in the 2021 brand day on the eve of the Shanghai Auto Show.
During the Shanghai Auto Show, the author is fortunate to interview SAIC GM Buick Marketing Minister – Niu Feng. Based on the 2021 Buick Brand Day and the information released this interview with Buick brand, let’s come to the details, what is the Buick brand
Issue thousands of miles
.
[123 ] 2021 Buick Brand Day, Buick launched two heavy strategic models new Ang Kuwei Plus, new Wilary Pro / Pro GS.
Ang Kuwei Plus coming, collaborative And Angkewei S, enrich the product matrix of Angki family.
“Plus”
– The most intuitive reflection is that the spatial size specification is increased, and its wheelbase reaches 2833mm, which is in a relatively leading position in the same type. In addition,
“Plus” 
also reflects the new generation of VIP intelligent electronic architecture in the car; the power specification is newly used in addition to the power combination of the classic 2.0T variable cylinder engine + 9at. 48V light mixing technology.
Wighted PRO / PRO GS main upgrade point is – Double 10.25-inch meter and medium control screen, and support dual-screen joint, and also uses the EConnect 3.0 system; these two new cars are used in dynamic vehicles. The new 1.5T four-cylinder straight spray turbine bootload engine.
Many consumers recognize that Buick Brands have adopted 
“Take the Terminal Name + English suffix” from last year’s new cars. 123] Named mode. Cow always explains this – 1: Easy to make users with a whole perceive in Buick’s models; 2: Easy to perceive the user’s positioning.
Werand’s “PRO” mainly is the upgrade of the automotive system and the new 1.5T four-cylinder engine, and its naming is based on the product starring. Ang Kuwai Plus will take space as the main selling point; Ang Kuwei S is biased, fashion, more young people; Angkewei main is more pragmatic group. Angkewei has a high market sound in the medium-sized SUV market since 2014. Baiki brand is based on the “Ang Kuwei” to expand more in the medium-sized SUV market, and the author thinks this is a very correct initiative.
Ang Kuwei Plus arrived, SAIC Tong Buick brand SUV products Matrix becomes very powerful – from Angola, Angola GX, Ang Kuwei, Ang Kuwei S, Ang Kuwei Plus Evia, Angke’s Brand to the micros 7, Buick brand completed from small SUV To medium large SUVs and even pure electric SUV coverage. Through these two new cars, we can see that the Buick brand is precisely controlled by the user’s demand transition under the upgrade of consumption.
On the rhythm of new cars, according to Buick Brand 2025 new car planning – 2021 Buick brand will launch 13 new and change models, by 2025, Buick brand will launch nearly 35 new and change models Cover all major mainstream segments.
From a brand and model planning, the Buick brand current product covers the mainstream segment, and meets different needs of customers. And in the face of the needs of different consumer groups, Buick will focus on the Evian high-end brand, micros, new energy sub-brands, and GS trend sports car systems.
Electricalization is already the big direction of future travel, from national industrial planning See – 2025 electric vehicles to do 20% -25 percentage ratios, and now each host plant is also working in this direction.
Friends who are familiar with TAT should be known that this car company has a deep technological accumulation in intelligence and electricity, which also reflects Buick Brands. “Thousands of intelligence” is determined and the bottom gas.
Shortly, SAIC is released from many advanced technologies on its technology day, and it is clear that these technologies will be on new cars in Buick in the brand day. Landly land. In a sense, SAIC-wide
new generation VIP intelligent electronic architecture, Ultium electrification platform
provides a strong technical reserve for Buick brands. 
It is worth mentioning that 2025 years ago, Buick almost all The new model will be equipped with a new generation of VIP intelligent electronic architecture. The architecture has high-speed network data transmission capabilities, the full-vehicle level OTA update, aviation-level network security, and the potential of unlimited sustainable expansion.
ExampleSay, 
From the data processing rate, the architecture is 5 times higher than the previous generation, and the amount of data from up to 4.5TB can be handled per hour, and the 10Gbps high-speed car Ethernet communication is supported, so that the vehicle realizes the ultra-high speed of the vehicle inside and outside data. Transfer
. At the same time, there is a possibility that high bandwidth, high-end automatic driving, V2X intelligent transportation has further landing.
Intelligent interconnection and intelligent driving, the Buick model has achieved 100% Cloud interconnection. In the future, Buick Econnect Intelligent Internet Technology will maintain a year of OTA upgrade frequencies, which can be used in vehicle internet. Soon, Buick will introduce a new generation VCS virtual cockpit system that integrates the world’s top hardware configuration and industry-leading interaction technology; while Buick will also introduce the industry’s leading enhancement Super Cruise super intelligent driving system.
Electrochemical, Buick will fully lay out of the 48V light mixing model; for the field of pure electric vehicle, Buick will introduce the Ultium platform model, and before 2025 It is launched more than 5 new electric vehicles.
Data display Vehicle, a year-on-year increase of 6.3 percentage. After this grade, in addition to the power output of the product, the Buick brand is not active at the service level.
Buick is officially official in this year’s brand day -IBuick Super App performs a revision. After this App update, the integration line is online, will be able to see the car, car purchase, car, after-sales, information, social, instant service depth integration, further meet the use experience of Buick owners and quasi-owners.
Buick also released a new “Buick official certification used car” brand on this year’s brand day. It should be pointed out that SAIC is universal in the field of second-hand car, has been deeply cultivated for many years, and its “Xinxin Second Hand” serves a lot of SAIC. The “Buick official certification used car” brand is further promoted by the original brand advantage, opening the new and old car business chain, and fuses the line on the line, aiming to enhance the new height of the product quality and user service in the second-hand car market.
for many consumers care for direct sale mode, And the difference between Buick and New Car Forces in Competitiveness, Cow always said:
The purpose of direct sales is to resolve the direct links between car companies and users, better listening to the user’s voice, and future Buick’s brand will have More models join the direct sales mode; the overall R & D strength of the traditional host factory, the supply chain system, including the perfectness of the entire marketing channel, is some advantages we compared to the new forces. In addition, he also said that Buick can learn a lot from the new forces, such as its marketing mode, which is some way of communicating with customers, its customer operations, and more.
[123
The Buick brand has got 10 million users since the 1999 enter the Chinese market, and in the 22nd China market experience, Buick grows into a very mature car brand. In 2019, Buick opened a new journey from
“Qi Jingyuan Zhun, thousands of miles”
. This year, Buick Brand Day is the topic “Thousands of I” and throw a series of heavy dry goods.
The author believes that
“智”
Reflected in 2025 new plans; reflected in the gradual landing of new technology Demand.